Speaking Engagements
Come see us at an upcoming speaking or conference event. Whether you attend in person, over the web, or over the phone, you'll hear the latest tips, techniques and how-to strategies. Take away indispensable tools and resources. Leave with actionable ideas you can apply immediately.
Says one recent participant:
"I found the session I attended very specific with lots of great ideas. So often when I take 1 hour seminars at conferences they speak at 30,000 feet but you were down to earth and gave real action items. I can't thank you enough for sharing your knowledge and experience."
How to Stop Wasting Time and Get to the Decision Maker
The Sales Association National Sales Conference
Denver, CO.
Wednesday, May 23, 2012
Decision makers are arguably the hardest prospects to reach. Even with a referral, it’s not always a slam dunk for an appointment. You need an arsenal of strategies to bypass gatekeepers, catch the decision maker’s attention and secure an appointment.
Join prospect attraction expert and author of Selling Against the Goal Kendra Lee and discover how to use a mix of email, social media, calling and referrals to reach your most elusive decision makers. You’ll learn:
- The simple 3 step formula to create a grabber value proposition
- 3 email strategies to break the delete barrier
- 2 techniques to grab attention and secure an appointment with social media
- How to secure an appointment via the gatekeeper
- 3 techniques to leverage a referral into an appointment
- What not to say about your company or offerings
- A proven follow-up strategy to reach elusive executives
You’ll leave with techniques you can apply immediately to reach your most elusive decision makers.
Create an Executable Cloud Lead Generation Strategy
Ingram Micro Cloud Summit
Scottsdale, AZ.
June 4 - 6
Great cloud solutions and vendor marketing won’t ensure your business success. To grow your company you need a lead generation strategy that gets you in front of qualified, potential buyers efficiently and consistently, nurturing them until they’re ready to have a conversation.
Join lead generation expert Kendra Lee and discover how to develop a 3-month Cloud lead generation strategy you can execute with the resources you have on staff. Bring your laptop and in this hands-on session you’ll:
- Develop a 3-month Cloud lead generation and nurturing strategy
- Identify your top target market and your ideal contacts to nurture
- Determine the lead generation activities that best fit your company budget, staff and skills
- Learn how to secure email lists and avoid breaking the Can-SPAM laws
- Calculate the number of leads you need to achieve your annual revenue goals
You’ll receive a sample Cloud lead generation and nurturing strategy integrating multiple lead generation activities and a template to create your own 3-month plan during the session. You’ll leave with a lead generation strategy you can being executing immediately.
Articulating the Value of Cloud
Ingram Micro Cloud Summit
Scottsdale, AZ.
June 4 - 6
To successfully nurture and sell Cloud offerings, you must have a consistent message that clearly communicates the value of Cloud to your top target markets. Your message begins with how you position your company and carries through your marketing and lead generation efforts and into the sales process. A consistent message will eliminate prospect confusion and reduce your sales cycle.
Join lead generation expert and sales strategist Kendra Lee and learn how to create a consistent message that articulates the value of your Cloud offerings. In this session you’ll discover:
- What your core Cloud value proposition should be
- How to position your company as Cloud experts in your marketing and sales
- 5 key things you must do in every SEO, marketing and sales piece you create
- Key questions you must answer for business executives about Cloud in your marketing and sales
- When it’s appropriate to use the word “Cloud”
- How to create and link a consistent value proposition from website through marketing and sales process
We’ll examine a Cloud value proposition that doesn’t work and why. You’ll leave confident in where you want to make adjustments to more effectively articulate the value of your Cloud solutions and reduce your sales cycle.
Marketing the Cloud as a Thought Leader
Ingram Micro Cloud Summit
Scottsdale, AZ.
June 4 - 6
Cloud gives you the opportunity to distinguish your company as a thought leader to your top target markets – and attract new prospects. Some companies understand Cloud. Others do not. You can use a thought leader content marketing strategy to nurture prospects into the sales process. In this session we’ll discuss how to use marketing techniques to establish yourself as a Cloud thought leader and attract prospects.
Your Expert: Kendra Lee
Top IT seller, sales advisor and business owner … author of award winning selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need… an in-demand sales speaker on shortening time to revenue in innovative ways. Kendra Lee will be your expert facilitating and consulting with you throughout this peer group.
Sold hardware, software, and services in the high-tech computer industry and managed sales teams to do the same … consistently ranked in the top 1-2% of worldwide sales forces.
Has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue.
