Creating Compelling Lead Generation Content
Sales Peer Group Program
You’ve designed your lead generation plan and you’re ready to go. Only one thing’s stopping you. How on earth do you write an email prospects will respond to or design an event your target market can’t wait to attend?
Join sales strategist and prospect attraction expert
Kendra Lee for this dynamic peer group series designed exclusively for IT solution providers who’ve written their lead generation plan, and now need to create exciting content to execute it.
Results you can expect:
- Create content for email and postal campaigns that gets replies
- Identify offers that’ll grab attention and move prospects closer to working with you
- Design events where qualified prospects ask for your assistance
- Leverage your website for lead generation activities
- Secure vendor funding for campaigns that align with their strategic initiatives
The Program
Feb. 25
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Session 1: |
Writing Effective Lead Generation Emails |
Mar. 4
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Session 2: |
Write Your Own Email Campaign |
Mar. 11
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Session 3: |
Creating Authentic Letters |
Mar. 18
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Session 4: |
Designing Powerful Events |
Mar. 25
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Session 5: |
Design Your Own Event |
Apr. 1
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Session 6: |
Putting Together Irresistable Offers |
Apr. 15
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Session 7: |
Leveraging Your Website's Capabilities |
Apr. 22
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Session 8: |
Securing Vendor Funding |
Sessions run from 11:00am - 12:15pm EST (Eastern Standard Time)
Logistics
- Each session is 75 minutes in length and meets every two weeks for people serious about lead generation
- Limited to15 people per peer group
Business Planning
Your lead generation strategy is a critical component of your business plan. This peer group gives you the skills and confidence to execute it and drive the leads you need for success in 2010.
Program Pricing
$398.00 per individual participant
INCLUDES: Downloadable MP3 recordings of all sessions, accompanying workbook, on-line tools, and some extra special resources
BONUS: A copy of the award winning book, Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need
Expert:
Kendra Lee
Top IT seller, sales advisor and
business owner … author of award winning selling book Selling Against the Goal: How
Corporate Sales Professionals Generate the Leads They Need… an
in-demand sales speaker on shortening time to revenue in innovative ways.
Sold hardware, software, and services in the high-tech
computer industry and managed sales teams to do the same … consistently ranked
in the top 1-2% of worldwide sales forces.
Has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue.
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