About Kendra Lee

Kendra Lee - President, KLA Group
Kendra Lee is a top IT Seller, Prospect Attraction Expert, author of the popular books “The Sales Magnet” and “Selling Against the Goal,” and president of KLA Group.

KLA Group is a Sales Consulting and Training firm focused on helping clients get more customers in the Small and Midmarket Business (SMB) segment.

Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, moving from solution to consultative selling in only 9 months, engaging non-sales people in uncovering new opportunities, and increasing annual revenue.

Ms. Lee is a frequent speaker at conferences, national sales meetings and association events. She contributes regularly to regional and national sales and business publications, as well as a number of blogs and online journals.

KENDRA’S JOURNEY

Kendra Lee, President of KLA Group - Kendra's Journey

Kendra started her career as an accountant for IBM. After many successful years in this field, the classically shy Kendra decided to make a drastic – and risky – move into sales, a field in which she had no experience. IBM made the offer to anyone within their company to move into sales – but with one caveat. If they didn’t meet their first year’s quota, they were out of sales and out of IBM for good.

Kendra trained for five month out of a twelve month training course and then made her move to Colorado, to a territory that had sold only $300,000 in the previous three years combined. Her first quota was set at $1 million. But she was young and willing to take the risk.

Kendra reached her $1 million dollar quota through a personally developed adaptable prospect attraction methodology that allowed her to get in front of people, speak honestly to their needs, and utilize the methods that suited both her and her markets best. Sales, she discovered, was not a soap box platform for making your quota, but a two way conversation about your prospects’ needs and your solutions.

She left no tool unused, learning what worked best in each unique situation, be it cold calling, networking, hosting events, sending letters or emails, and eventually web 2.0 strategies. Kendra has consistently stayed ahead of the curve on new methods for communicating with prospects. At the end of the day, sales is not an art, but a science that can be learned, with a fantastic set of tools and methods that can be utilized in many different combinations to get the customers you need.

Kendra mastered the science of selling, consistently ranking in the top 1-2% of her company’s sales force and closing over 95% of all qualified prospects. She then left working in sales to start her new sales consulting and training firm, KLA Group, where she has helped others experience her same level of success through the lead generation, prospecting, and hiring methods she had developed since 1995.

She excels at new business generation, both in gaining new clients and in leveraging existing client accounts, market expansion, competitive differentiation, and value creation. To Kendra, sales and new business development consultancy are an exciting adventure – the opportunity to continue her own personal growth and guide others towards new growth, as well.

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