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A New Strategy to Dramatically Improve Email Quality and Response Rates

A New Strategy to Dramatically Improve Email Quality and Response Rates

At my company, we just recently upgraded to Microsoft Office 365® and, so far, I couldn’t be happier with the transition. The new products seem to be improving my team’s productivity and efficiency, and I expect that to only increase as we become more familiar with them. But you don’t really care about that, do you? Here’s something you might be interested in: Microsoft Outlook’s new Social Connector feature, which allows users to link the application to their  …
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Write your lead generation emails like you’re a human

Write your lead generation emails like you're a human

[Video] Think like a politician

[Video] Think like a politician

With all of the corruption in politics these days, it might seem weird to read this advice: Think more like a politician. Now, that doesn’t mean you should deceive prospects or fail to follow through on your promises. It does mean, however, that you should adopt the particularly effective political strategy that I discuss in the video below.


Increase your Sales Closing Rate

Increase your Sales Closing Rate

6 Email Personalities to Avoid if You Want People to Like You

6 Email Personalities to Avoid if You Want People to Like You

For those of us who have been in sales for longer than a decade, it’s easy to sometimes long for the days when customers waited until they met you (or conducted several phone calls with you) to decide whether they liked you. Back then, we had more control over how prospects perceived us. A firm handshake or warm smile went a long way toward building a strong customer relationship. Today, we don’t have that luxury. In fact, many  …
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