Checklist: 8 Skills Every Social Media Specialist Must Have to Generate Leads

Checklist: 8 Skills Every Social Media Specialist Must Have to Generate Leads

Remember the days when building a strong, captive social media following was as simple as engaging your followers in valuable discussions and sharing super relevant content? Back then, disseminating thought leadership and responding quickly to questions and comments virtually guaranteed you could build relationships and generate leads. Today, building a strong, captive social following is a much more complicated process. In fact, many companies’ efforts are now being undermined by the major social channels’ attempts to monetize user activity. These monetization strategies have led to…

[ Continue reading ]


6 Ways to Boost Your Signal on LinkedIn

6 Ways to Boost Your Signal on LinkedIn

Now that Microsoft has acquired LinkedIn, more users will be turning to LinkedIn to find experts for whatever it is that they need. To position yourself in front of the users looking for businesses like yours, you need to boost your signal on LinkedIn. With the right approach, you can be the expert they come to first. So how do you do that? It comes back to content. Not just the content on your profile, which should reflect the expertise your business has to offer,…

[ Continue reading ]


The Kind of Content That Can Supercharge Your LinkedIn Profile

The Kind of Content That Can Supercharge Your LinkedIn Profile

Creating a strong LinkedIn profile is more important than ever, especially now that Microsoft has acquired LinkedIn, which is expected to have dramatic impact on the sales and marketing world. A good LinkedIn profile starts with a cohesive message. In the last post I talked about that LinkedIn golden thread that works to tell the world who you are – and acts as a focal point for everything you do on LinkedIn. LinkedIn is like a giant marketing slick – for you. Not only does…

[ Continue reading ]


Checklist: Maximize Your Marketing Campaign ROI

Checklist: Maximize Your Marketing Campaign ROI

Business owners of more and more SMB companies that we talk with are frustrated because they can’t put a finger on the return on investment (ROI) from their lead generation campaigns. They’ve invested time, money and staff, but can’t articulate the value they’ve received. Use this 8-point checklist to evaluate the success of your marketing campaign elements. We’ve infused the checklist with some humor to guide you in identifying where you need to put more focus to get the marketing campaign ROI you expect. Who…

[ Continue reading ]


How to Dress Your LinkedIn Profile for Success

How to Dress Your LinkedIn Profile for Success

When you write your LinkedIn profile, you have an opportunity to paint a picture for your audience and tell the story of you. People use LinkedIn to look for information about you and your business. With Microsoft purchasing LinkedIn, this is a trend that is expected to increase – to the point that Microsoft may start using LinkedIn to recommend experts for projects. A successful LinkedIn profile needs to illustrate how your business – and you – can help clients. It needs to illustrate how…

[ Continue reading ]


Page 1 of 5812345...10...Last »
Get More Sales Leads Hire the Right Sales People Build Custom Sales Training Programs
GET UPDATES BY EMAIL
Email address
BizHumm Top 100 Business Blog - Kendra Lee
Women Salespro Expert 2015
Top 100 most innovative sales bloggers
Top Sales Influencer 2013
Get Connected
Join my Network on LinkedIn
Follow me on Twitter
CATEGORIES