7 Techniques to Write Sales Content That Converts

7 Techniques to Write Sales Content That Converts

Writing copy, emails and marketing materials is one of the most avoided tasks in marketing and sales. Why? Everyone wants to write that perfect copy that inspires prospects to take that next step in the sales process. Yet, it remains elusive, as if it were magic. Whatever action that you want your reader to take, your content must engage and convince them that it is in their best interest to do it. It’s not “voodoo” like one of our clients said yesterday! You just need…

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How to Turbo Charge Your Website Landing Pages to Convert More Leads

How to Turbo Charge Your Website Landing Pages to Convert More Leads

When the traffic to your landing page is high but the number of conversions is low, there’s clearly a problem that you need to address. But what is it? Is it the audience? No. If they’ve reached the landing page, they’re clearly interested. Typically, the problem is your landing page itself. Landing pages are one of the most important tools in your lead generation arsenal. They add warm, interested prospects to your nurture list. They help you more effectively score marketing qualified leads. To make…

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Checklist: 8 Skills Every Social Media Specialist Must Have to Generate Leads

Checklist: 8 Skills Every Social Media Specialist Must Have to Generate Leads

Remember the days when building a strong, captive social media following was as simple as engaging your followers in valuable discussions and sharing super relevant content? Back then, disseminating thought leadership and responding quickly to questions and comments virtually guaranteed you could build relationships and generate leads. Today, building a strong, captive social following is a much more complicated process. In fact, many companies’ efforts are now being undermined by the major social channels’ attempts to monetize user activity. These monetization strategies have led to…

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6 Ways to Boost Your Signal on LinkedIn

6 Ways to Boost Your Signal on LinkedIn

Now that Microsoft has acquired LinkedIn, more users will be turning to LinkedIn to find experts for whatever it is that they need. To position yourself in front of the users looking for businesses like yours, you need to boost your signal on LinkedIn. With the right approach, you can be the expert they come to first. So how do you do that? It comes back to content. Not just the content on your profile, which should reflect the expertise your business has to offer,…

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The Kind of Content That Can Supercharge Your LinkedIn Profile

The Kind of Content That Can Supercharge Your LinkedIn Profile

Creating a strong LinkedIn profile is more important than ever, especially now that Microsoft has acquired LinkedIn, which is expected to have dramatic impact on the sales and marketing world. A good LinkedIn profile starts with a cohesive message. In the last post I talked about that LinkedIn golden thread that works to tell the world who you are – and acts as a focal point for everything you do on LinkedIn. LinkedIn is like a giant marketing slick – for you. Not only does…

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