The Kind of Content That Can Supercharge Your LinkedIn Profile

The Kind of Content That Can Supercharge Your LinkedIn Profile

Creating a strong LinkedIn profile is more important than ever, especially now that Microsoft has acquired LinkedIn, which is expected to have dramatic impact on the sales and marketing world. A good LinkedIn profile starts with a cohesive message. In the last post I talked about that LinkedIn golden thread that works to tell the world who you are – and acts as a focal point for everything you do on LinkedIn. LinkedIn is like a giant marketing slick – for you. Not only does…

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Checklist: Maximize Your Marketing Campaign ROI

Checklist: Maximize Your Marketing Campaign ROI

Business owners of more and more SMB companies that we talk with are frustrated because they can’t put a finger on the return on investment (ROI) from their lead generation campaigns. They’ve invested time, money and staff, but can’t articulate the value they’ve received. Use this 8-point checklist to evaluate the success of your marketing campaign elements. We’ve infused the checklist with some humor to guide you in identifying where you need to put more focus to get the marketing campaign ROI you expect. Who…

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How to Dress Your LinkedIn Profile for Success

How to Dress Your LinkedIn Profile for Success

When you write your LinkedIn profile, you have an opportunity to paint a picture for your audience and tell the story of you. People use LinkedIn to look for information about you and your business. With Microsoft purchasing LinkedIn, this is a trend that is expected to increase – to the point that Microsoft may start using LinkedIn to recommend experts for projects. A successful LinkedIn profile needs to illustrate how your business – and you – can help clients. It needs to illustrate how…

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5 Reasons Microsoft Purchasing LinkedIn Matters to Marketing and Sales

5 Reasons Microsoft Purchasing LinkedIn Matters to Marketing and Sales

When Microsoft announced the purchase of LinkedIn, Microsoft CEO Satya Nadella sent a letter to his employees explaining the move. As Nadella says, LinkedIn has a fantastic business model centered around connecting professionals. In fact, LinkedIn has more than 433 million users worldwide who use LinkedIn to network, find jobs and reconnect with colleagues. Social networks are a critical part of marketing, nurturing and sales. Only a small percentage of companies are using them to their fullest potential with targeted engagement. That leaves a big…

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Getting ROI Out of your Email Lead Generation Campaigns

Getting ROI Out of your Email Lead Generation Campaigns

Email lead generation campaigns are a powerful method for connecting with your target market on a large scale through a message that matters to your prospects. They take a lot of the guess work out of cold calling. Automation platforms handle the tedious email grunt work for you. And they help you build a content catalogue of valuable materials to help you through the sales process. At the same time, lead generation email campaigns do require some elbow grease and some expenditures up front. Getting…

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