5 Reasons Microsoft Purchasing LinkedIn Matters to Marketing and Sales

5 Reasons Microsoft Purchasing LinkedIn Matters to Marketing and Sales

When Microsoft announced the purchase of LinkedIn, Microsoft CEO Satya Nadella sent a letter to his employees explaining the move. As Nadella says, LinkedIn has a fantastic business model centered around connecting professionals. In fact, LinkedIn has more than 433 million users worldwide who use LinkedIn to network, find jobs and reconnect with colleagues. Social networks are a critical part of marketing, nurturing and sales. Only a small percentage of companies are using them to their fullest potential with targeted engagement. That leaves a big…

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Getting ROI Out of your Email Lead Generation Campaigns

Getting ROI Out of your Email Lead Generation Campaigns

Email lead generation campaigns are a powerful method for connecting with your target market on a large scale through a message that matters to your prospects. They take a lot of the guess work out of cold calling. Automation platforms handle the tedious email grunt work for you. And they help you build a content catalogue of valuable materials to help you through the sales process. At the same time, lead generation email campaigns do require some elbow grease and some expenditures up front. Getting…

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6 Tips to Engage Your Audience on Twitter and Rise Above the Crowd

6 Tips to Engage Your Audience on Twitter and Rise Above the Crowd

Most business professionals understand the value of a big, engaged following on Twitter. After all, the more people you’re able to reach, the more likely it is that you’ll start meaningful conversations and, over time, generate higher quality leads. Many people also assume that if they can’t build that kind of massive following, then it’s not worth investing a lot of energy in Twitter. That’s a mistake. And here’s why: Twitter isn’t about engaging with the entire network. Twitter is about engaging with your network….

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6 Strategies to Enhance Your Vendor Relationships and Secure Free Money with MDF Funds

6 Strategies to Enhance Your Vendor Relationships and Secure Free Money with  MDF Funds

This is the final article of our 3-part series about securing market development funds from vendors you resell or recommend as part of your business. This is like free money for you to grow your business and you don’t want to pass it up. In part 1, I identified three times you want to seek vendor MDF funds; in part 2, I shared 16 lead generation activities that we’ve helped clients get MDF funds for just in the past year and shared what you need…

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16 Lead Generation Activities that Qualify for Free Money with MDF Funds

16 Lead Generation Activities that Qualify for Free Money with MDF Funds

If you have a set of vendors you resell – or even highly recommend – vendor market development funds make smart business sense for you. These funds are provided by a manufacturer to help their alliance partners promote the manufacturer’s products. This is part 2 of a 3-part series about how to secure vendor market development funds (MDF) to help you grow your company. But how do you get the free money? It starts with knowing what activities might qualify for these funds and then…

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