Blog

It’s the time of year when everyone reflects on what we’re most thankful for. At KLA Group, we’re most thankful for YOU who have trusted us to help you get more customers. While you reflect on what you’re most thankful for, don’t forget your best asset: Your sales and marketing team. You...
Rejection is everywhere in sales. Cold calling. Email prospecting. Proposal presentations. Closing. Follow up. It’s so common that it’s become part of the job description for a salesperson: “able to deal with rejection with confidence.” In selling, it’s not if rejection will happen, it’s when rejection will happen and how...
One of our clients reached 88% of their target contacts doing this one thing to boost responses. Watch this video to find out how to increase responses to your lead generation. https://youtu.be/c4MQ5WYFTb0 Something More to Ponder Check out these related tidbits... Emails Don’t Sell Your Lead Generation Expectations Are Wrong...
It’s much easier for a lower-level manager to approve a $2,500 sale than it is to get approval to spend $20,000. In Q4, targeting several smaller sales is likely your best strategy. The approval is faster and easier, plus you expand your chances of hitting your quota by targeting more...
Kids know they need to do their Halloween trick-or-treating at the houses with the good candy. There’s no time to waste in neighborhoods they don't know. With 8 weeks left in the year, you need to do the same. You know your customers, their budgets and their decision-making process. And...
My youngest son is looking for a job. He has a list of all the places he wants to apply and he's making his way steadily down the list, submitting applications, then picking up the phone to find and call the hiring manager. He’s very methodical about it and not...
How do you know if people are really interested in what you’re sending to their inbox? It’s all about looking at the right metrics. Metrics are about much more than just about lead scoring. Watch this video to find out what the most important metrics are and what they really...
When new business development focuses only on prospects who will close within the next 90 days, while ignoring everyone else, lots of real opportunities are lost in the shuffle. Instead, use a CRM to keep track of when you should call prospects back. And then be sure to do it!...
It’s the fourth quarter. Your sales numbers aren’t where you’d like them to be. The calendar is changing. The minutes are ticking down. Tick-tock. You may be feeling discouraged, annoyed, even angry. You can do all that. Or, you can get motivated. Recently, I heard a sales consultant tell a...
Think sending a carefully crafted second nurturing email is a waste of time? Feel like you should be churning out new content every week? Then watch this video. You’d be surprised at what kind of open rate those second emails get… https://youtu.be/ILwJ_KnjEuM
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