How to Choose Your B2B Lead Generation Target Market
By Kendra Lee The foundation of all B2B lead generation strategies, regardless of the activities you choose to use, is your target market. If you get it wrong, no matter how big your
Stay up to date on the most effective B2B lead generation, marketing, and sales strategies we share in our articles.
By Kendra Lee The foundation of all B2B lead generation strategies, regardless of the activities you choose to use, is your target market. If you get it wrong, no matter how big your
By Kendra Olney Lee How to generate leads at events was not top of mind when I attended conferences, seminars, workshops, local gatherings, or any other professional events early in my career.
Your content development goal is to convert prospects to your website. While content is valuable when it’s spread all over the web, you really want prospects to visit you at your house
Before you grab that overpriced water bottle at the airport on your way to a conference, answer this question: Do you know how to generate leads at events? You might think you
There are 10 critical sales hunting skills every successful hunter possesses. When you are hiring a salesperson to hunt, you want to be sure your candidate has these skills before you hire. If your
I speak to a lot of people I think of as “email marketing armchair quarterbacks.” To them, it’s all easy. Tap out a few sentences on the keyboard. Hit send. Touchdown. Then
You’re investing in great SEO-driven content. If you have a bad website design, it’s money down the drain. It won’t matter that your keywords are intelligently woven into blog articles. Or that
Leads became an endangered species in 2020. Business owners and salespeople looked everywhere and came up empty-handed and were scared. Their desperation grew as opportunities shrank. So they turned to activities that
It was the best of times. It was the worst of times. It was the age of COVID – the age of people who think cold calls don’t work, and it presented
The new year came and brought new sales objectives with it. One of the most common goals is, of course, to increase sales. But to do so means you need to increase
No matter your industry, everybody likes the idea of working less and getting more sales. They’re all looking for the magic wand to get to better results, especially in times when reaching
Holiday Zoom Party Idea This has been a crazy year as sales was turned upside down and you didn’t know how to reach prospects. In navigating a pandemic, we’ve had to adapt
After a tough sales year, your funnel may be looking pretty thin. Now you’re staring at Q4 and year-end goals with no idea how to hit your targets. Do not make excuses,
By Kendra Lee Here we are in the fourth quarter and you have a revenue target that you’re trying to achieve. It’s been a difficult year for selling and your sales funnel
By Kendra Lee The buyers’ journey in our current business climate shouldn’t shock you. For 71% of B2B buyers it starts online as anonymous research for the first three months. In fact,
By Kendra Lee Lead generation strategies are foundational for achieving the profitability your company needs. Think about it, you wouldn’t build a home without pouring the concrete foundation first. You wouldn’t start
By Kendra Lee The foundation of your lead generation strategy is your target market. It defines the personas you are going to target, the key messages and problems you should talk about,
By Kendra Lee “How are people generating leads?” It’s a question I’ve fielded frequently from business owners looking for lead generation strategies that will fill their sales funnel since the pandemic struck
As businesses build their recovery strategy, one of the most important aspects is having a consistent pipeline of leads. Yet, many small and mid-sized business owners started the pandemic with a weak
By Kendra Lee I love to bake. Every Sunday I make three batches of chocolate chip cookies for my family of three boys. Friends who stop by know the cookie jar
By Kendra Lee The pandemic has business owners thinking very differently about their organizations. They’re scrutinizing their solutions, go-to-market strategies, and processes. They’re re-examining their staff and providers. While they may have
In “normal” times, it takes more than 9 touches to reach a prospect. Well, we’re not in Kansas anymore. Expect things to be different and don’t get discouraged if prospects don’t respond
Having a multitouch approach that includes both lead generation and prospecting will help you fill your pipeline with contacts who are at all stages of the sales cycle, so you’ve got a
By Kendra Olney Lee I can picture a future where we return to restaurants, local shops and baseball games. I can’t see us returning to work in the exact same way we
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