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Breaking into SMB Companies without Cold Calling
Audio Conference Series
Prospecting in today’s economy is tough. Budgets are tight and people are careful about who they choose to engage with. You already hate cold calling, but how else can you find companies who’re ready to invest?
Breaking into small and medium-sized (SMB) companies requires skill and persistence to get owners’ and executives’ attention. You can attract pre-qualified opportunities with micro-campaigns using email, on-line events, social networking and electronic media.
It doesn’t require a huge investment of time or money – only a change in your prospecting strategy.
This audio conference series is just for sellers who want to fill their funnels with new prospects. You’ll learn fresh, proven non-cold calling techniques that get immediate results like one IT services company that generated 17 new opportunities and a $20,000 sale at the start of one campaign!
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Listen at your convenience!
All programs are recorded, so if you miss a date or want to listen to it again, you can! Just click on the resource link you receive after the session to download the MP3 recording and session workbook. | |
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Who Should Attend
This series is designed for people who are responsible for uncovering new prospects as part of their job but don’t like cold calling.
- Sellers
- Entrepreneurs and small business owners
- Sales managers
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Join prospect attraction expert Kendra Lee in a series of 3 1-hour, impactful audio conferences and create a lead generation strategy to:
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- Put cold calling behind you
- Break into new SMB companies using email, events, PR, and social media
- Uncover qualified leads immediately and fill your funnel
- Create micro-campaigns that generate a steady stream of new opportunities
- Execute without increased staff
- Feel like a lead-generation expert!
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You can dial in from wherever you are to participate - no internet connection required. We will:
- Share new. proven lead generation strategies just for sellers that get results
- Learn fresh, non-cold calling techniques for uncovering qualified opportunities
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Series Pricing
For your best value, attend the whole 3-part series
Per person series: $119.00
Includes workbook and MP3 audio recordings
Single Session Pricing
Per person: $49
Includes workbook and MP3 audio recordings
PLUS: downloadable MP3 recordings of all sessions, accompanying workbooks full of examples, and some extra special resources - all included with your registration!
Session workbooks will be posted 48-hours before each audio conference and the MP3 audio recording will be posted within 48 hours after the conference ends.
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Download the entire series NOW |
Join expert Kendra Lee in this 3-part series and attract NEW prospects in those SMB Accounts you've had your eye on – without cold calling. Let qualified prospects come to you for their IT needs.
Your results:
- Uncover qualified leads immediately without cold calling and fill your funnel
- Increase your number of new sales opportunities at least 10% within the following quarter
- Create micro-campaigns that generate a steady stream of new opportunities
The Details
How to Create Email Campaigns that Generate Leads
Email prospecting has surpassed cold calling as the #1 prospecting approach. It feels less confrontational and when effective, can quickly convey your ROI savings message. Yet too often your messages hit the delete barrier, leaving you frustrated and empty handed. Your challenge is to get busy SMB executives to reply even if they don’t know you. The solution is in your approach.
In the first session of the Breaking into SMB Companies without Cold Calling series you'll discover:
- The 3 keys your first email must have to unlock a response
- How to create a follow-up strategy that ropes them in
- Enticing offers that elicit a response
- Samples of emails that prospects will respond to
- Magical frequency and length techniques
- Where to go to find email addresses
- How to avoid spam traps
- What a successful email campaign looks like
Your results:
- Secure at least 5 new leads before the next session
Download MP3 Recording NOW
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Using On-line and Local Events to Uncover Top Prospects
Events are an excellent opportunity to get in front of potential top prospects and demonstrate your credibility and value. Vendors provide funding, content, and expert speakers. So why does the effort often exceed the results? You can turn on-line and local events into qualified leads with these proven lead generation strategies. Whether it’s a webcast or a five-star luncheon, fill the room and turn participants into prospects.
In the second session of the Breaking into SMB Companies without Cold Calling series you'll discover:
- Tips for securing vendor funding
- How to run an event on a shoestring
- Strategies for engaging vendors in events to lighten your workload
- How to promote your event using email, social media, and others’ websites
- Technologies you can use to run webcasts quickly and easily
- Techniques for planning an agenda that highlights your ROI
- Tricks to separate suspects from top prospects during and after the event
- Strategies for integrating events with email campaigns
- Follow-up strategies to reel-in leads
- How to continue to leverage events as a lead generation opportunity after they are over
Your results:
- Plan 1 event before the next session
- Write a 1-page proposal to secure vendor funding
Download MP3 Recording NOW
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Get Leads With PR & Social Media
The new media is everywhere. Whether it’s Twitter, Facebook, LinkedIn, press releases, or articles, you have to be seen. Your SMB prospects are exposed to it constantly. With time at a premium you need a PR strategy that’s easy to execute, is there when your SMB business owners are looking, grabs their attention, and brings them to you when they have a need.
In the third session of the Breaking into SMB Companies without Cold Calling series you'll discover:
- How to leverage social media to drive leads
- What you should be Twittering about even on LinkedIn and Facebook to attract prospects
- The on-line tools available to you to make articles and press releases easy
- Top tips for getting published on others’ websites
- How to get an interview in a publication your prospects read
- Techniques to leverage PR and social media for lead generation
- Strategies for choosing between PR firms, internet PR services, and internally supported PR
- How to integrate social media, PR and events to amplify your results
- Where you can go for help
Your results:
- Identify a PR and social media strategy that works for you
- Organize your social media and PR efforts to increase awareness and generate leads in your target SMB market
Download MP3 Recording NOW
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 Expert:
Kendra Lee
Top IT seller, sales advisor and
business owner … author of best selling book Selling Against the Goal: How
Corporate Sales Professionals Generate the Leads They Need… an
in-demand sales speaker on shortening time to revenue in innovative ways.
Sold hardware, software, and services in the high-tech
computer industry and managed sales teams to do the same … consistently ranked
in the top 1-2% of worldwide sales forces.
Assisted one company in increasing its referrals more than
328% in just 7 weeks… new clients and sales increased dramatically… impressive
results for other companies as well.
Says one audio series participant: “This session very specific with lots of great ideas and examples. We ran a campaign including email and an event using the techniques you taught in these sessions. We had 32 participants and our measurable results to date include 17 new opportunities and a $20,000 sale! With your ideas we were even able to secure vendors support. We can’t thank you enough for sharing your knowledge and experience.”
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Download the entire series NOW |
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