Marketing Training for Strategic Lead Generation
KLA Group Lead Generation Master Series
Appointment setting, telemarketing, social media and email campaigns, by themselves, aren’t enough to fill a sales funnel.
An integrated nurturing and lead generation strategy that gets your solutions in front of qualified potential buyers, efficiently, consistently and cost effectively is the way to generate more revenue. And it has to be simple enough to execute.
One technology company who recently took this program saw:
Email response rates & appointment setting increase 13%
Monthly sales from campaign leads increase 74%
Design Your Lead Generation Strategy in 4 Weeks
In this 4 week, 1-hour, expert-led, interactive web-based Master Series marketing training course, Developing an Executable Lead Generation Strategy, participants will:
- Develop a 6-month lead generation strategy to penetrate two best-odds target markets
- Determine the activities that will grab your target markets’ attention while fitting into your company’s budget, resources and culture
- Chart the details for each activity throughout the year
- Develop a marketing calendar
- Calculate the number of new business leads you need to achieve your annual revenue goals
- Identify gaps in your lead generation readiness and determine how to address them
- Establish lead scoring metrics and a lead-passing process to ensure no leads get dropped
This lead generation training course is available for small groups, or on demand.
Contact us to learn how you can improve your Lead Generation!
Extend Your Training with Laser Lead Generation Coaching
You can add Laser Lead Generation Coaching to your on-demand lead generation and marketing training course, as well. This gives you a savvy KLA Consultant to provide expert review of your assignments and guide your strategy development.
Once you’ve completed your lead generation and marketing training course, continue your Laser Lead Generation Coaching to guide you in successfully implementing the lead generation strategy you designed.