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How to Execute a Lead Generation Campaign that Get Results on a Shoestring Budget
Ingram Micro
SMB Alliance Invitational
Orlando, FL
Monday, August 30th
Engaging Sales Reps in Lead Generation to Fill the Pipeline
Ingram Micro
SMB Alliance Invitational
Orlando, FL
Tuesday, August 31st
12 Tips for Implementing Lead Generation Campaigns that Get Results
Ingram Micro
SMB Alliance Invitational
Orlando, FL
Tuesday, August 31st
Email PowerProspecting
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Get the latest email prospecting tips
Breaking into SMB Companies without Cold Calling
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Breaking into small and medium-sized (SMB) companies requires skill and persistence to get owners’ and executives’ attention.
How to Create Email Campaigns that Generate Leads
Using On-line and Local Events to Uncover Top Prospects
Get Noticed With PR & Social Media
PowerProspecting in a Tough Economy
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The economy is tough - but but you can shine! We’ve got the prospect attraction techniques you need to reach top contacts who are buying:
Creating a Powerful Prospecting Value Statement
Getting Past the Gatekeeper to Reach Top Prospects
Handling Tough Objections in Prospecting
Closing for the Appointment
How to Grab Your Fair Share of Referrals
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Fill your funnel with a steady stream of top notch referrals
Set Yourself Up for Endless Referrals
Get the Referral


Complementary Partners

Members of the Complementary Partner program enhance the breadth of KLA offerings with complementary skills to meet the needs of our clients.

Complementary partners act as an independent sales channel to market KLA training programs and consulting services to their clients. Conversely, KLA acts as an independent sales channel representing complementary partners' programs and services to our clients.

KLA complementary partners include:
 
  • BLCN, Inc.
  • Insight Data Group
  • Inspired Potential Coaching
  • Obenchain & Associates
  • ROI4Sales.com
  • Teams on Target, Inc.
  • The Business Intelligence Source, Inc.
  • Transition Architects, Inc.
  • Wilson Learning Worldwide - Japan
  •  

    BCLN, Inc.

    Learn more about BLCN Inc. BLCN is a process improvement firm that works with companies that have challenges such as: internal processing time delays, missed metrics, employee process frustrations, audit / ISO issues, customer dissatisfaction, unclear job roles and overlaps or gaps between different functional areas. These issues, which result in inefficiencies and high operating costs, can benefit from BLCN's approach by:
    • Reducing and improving quality outputs
    • Increasing customer intimacy through customer touch points
    • Providing a platform for organic growth and acquisitions
    KLA Group and BLCN are able to offer their clients consulting to help improve business and sales processes. This joint effort uses the skills from both companies to provide the breadth of knowledge to assist clients to meet their strategic business objectives.

    "BLCN's deep business process knowledge and expertise has enabled our two organizations to work together to define, strengthen and streamline customers' processes related to such areas as sales, lead passing, new business development and more. We are thrilled to be working with BLCN to leverage our joint skills to help clients address their business process needs," states Kendra Lee, President KLA Group.


    Insight Data Group

    Insight Data Group (IDG) helps organizations use data to create and implement actionable business management strategies. The firm and its consultants have extensive experience working in several industries, including financial services, insurance, telecommunications, technology, direct marketing and nonprofits.

    Some project highlights include:
    • Developed department structure and career path for customer analytics department of major provider of application software
    • Analyzed donor history and created donor segmentation resulting in new donor management strategy for client
    • Created web analytics framework to measure effectiveness of online and offline marketing programs
    • Performed information technology assessment for major non-for-profit and implemented several recommendations to improve client's IT infrastructure
    • Developed multi-channel marketing plan for distributor of skincare and spa products
    Products and Marketing Services

    Business Intelligence (BI) Consulting - beyond software implementation, our BI practice helps companies deliver business insights to help them identify new opportunities and increase business value. These insights can come in the form of customer insights, customer value, product cost analysis or sales management.

    Data Management Consulting assesses the data clients have available, determines the need for third party data and creates the conduits for all organizational touch points to access the information

    Marketing Services - helps companies define their market for business-to-consumer or business-to-business purposes and help them create an integrated marketing strategy

    According to IDG President Bryan Bennett, "Customers will realize substantial value in our partnership with KLA because our work helps companies better manage their existing customer base through differentiation and target new customers. KLA helps companies acquire those new customers once we've helped them identify them and implement programs to manage their existing customers."


    Inspired Potential Coaching

    Learn more about Inspired Potential CoachingThe KLA Group - Inspired Potential Coaching (IPC) partnership offers clients organizational results through motivation to exceed personal expectations. In partnering with IPC, KLA will provide custom consulting services that are focused on the visions and values of the organization, establishing priorities for the organization and each department, aligning the talents with the tasks and implementing strategies and goals identified throughout the organization.

    Inspired Potential Coaching's Areas of Expertise:
    • Creation and implementation of international coaching and wellness programs
    • Establishing systems and training personnel in data management, sales and marketing, and production
    • Facilitation of sessions that allow organizations to define their multi-year strategic objectives, while also defining the mission of the organization
    • Facilitation of diverse, adversarial teams working together toward common business objectives
    • Leadership consulting and coaching based on the Inside First approach, integrating the head and heart of a leader.
    Speaking about her role as partner and facilitator for KLA, Inspired Potential Coaching President, Marla Riegel said, "KLA offers powerful, comprehensive, consultative, skill based sales training programs that are a perfect addition to my work with my clients who want to grow their revenues through effective sales strategies. They have experienced tremendous success following the KLA model!"


    Obenchain & Associates

    Learn more about Obenchain Obenchain & Associates assists business managers transform their organizations into successful, financially stable and professionally managed businesses. Obenchain & Associates provides consulting, coaching and training in the areas of:
    • Leadership and management development
    • Project management
    • Financial literacy
    • Strategic performance measures
    The partnership with Obenchain & Associates provides KLA Group the opportunity to assist clients with additional training programs and expertise in the leadership and financial area. In turn, Obenchain & Associates can provide their clients with expanded capabilities in sales development consulting and training.

    "We have had a long-standing relationship with the owner of Obenchain & Associates that has been mutually beneficial. Our complementary skills make it easy for clients from both organizations to take advantage of 'one-stop shopping' for their consulting and training needs," says Bill Lee, KLA Group VP of Business Development.


    ROI4Sales.com

    Learn more about ROI 4 SalesROI4Sales.com offers credible and objective sales tools that sales teams can use to:
    • Quantify the value their product or service brings to their customers
    • ROI4Sales.com offers co Present the true value of solutions to their customers
    • Reduce, if not eliminate, discounting forever
    ROI4Sales.com customizes each of their sales tools to specific buying criteria, marketing messages and solutions to increase the efficiency of the quoting process and ultimately the likelihood of purchasing.

    Using a proven process, the results are presented in sales proposals to increase the likelihood of beginning and sustaining a long-term customer relationship. Sales teams that use these tools are able to increase their revenue by avoiding discounts and shortening their sales cycle.

    The partnership benefits clients from both companies with a similar philosophy for increasing sales force productivity and sustaining long-term customer relationships. KLA's consulting and training provides clients with the skills to effectively gather customer needs and ROI4Sales.com offers the complementary tools to present the solutions to meet those needs.

    "KLA and ROI4Sales.com positively impact the sales process focusing on substantiated financial justification so our clients experience a shortened sales cycle and increased total sales revenue," explains Kendra Lee, President of KLA Group.

    Michael Nick, president of ROI4Sales, is the co-author of the book, ROI Selling : Increasing Revenue, Profit, and Customer Loyalty through the 360 Sales Cycle and Why Johnny Can't Sell...And What to Do About It.


    Teams on Target, Inc.

    Learn more about Teams on TargetTeams on Target, Inc. is dedicated to increasing client's organizational capacity. Teams on Target specializes in custom design and delivery of leadership and managerial workshops and programs to engage the staff to gain competencies, advance communication and cooperation and be efficient.

    Teams on Target has identified the following must-have capacities for maintaining a sustained competitive advantage:
    • High-performing teams. Dream teams are no longer just for athletes. Diverse, high-performing teams are now required for increasingly large, complex projects.
    • Effective, ongoing strategic planning and implementation. Your organization's leadership needs an ongoing process that rallies and empowers stakeholders at all levels to establish and attain long-term goals.
    • Process improvement as a way of life. Organizations that address process problems only when those problems reach crisis proportions will find it increasingly difficult to maintain the quality levels and price required to compete globally.
    • Developing the right leaders for your organization's future. Today's world requires leaders who are truly change leaders, going beyond standard management techniques to true visionary leadership.
    Like KLA Group, both companies understand the process to bring about changes in client skills to meet business goals. "We are pleased to work with a group of experienced individuals who are experts in building teams and developing individual team leaders and team members. The people skills and communication tools and tactics that Teams on Target provides an excellent resource for KLA Group clients," says Bill Lee, KLA Group VP of Business Development.

    "Our strategic partnership models the collaboration that we build on with teams within companies," says Marilyn Laverty, Teams On Target President.


    The Business Intelligence Source

    Larn more about The Business Intelligence SourceThe Business Intelligence Source is committed to helping companies improve their competitiveness. Their services in Sales and Marketing Intelligence, Competitive Intelligence programs and collections, and Product and Strategy Development have helped clients:
    • Increase sales
    • Make informed marketing decisions
    • Improve market position
    • Improve competitiveness through interactive workshops
    The Business Intelligence Source's areas of expertise include:
    • Coaching to create or improve in-house CI operation, including CI software
    • Integrating Sales and CI organizations by capturing CI from Sales while providing the right data and insight to increase sales and marketplace success
    • Coaching to build a sustainable early warning process: no surprises!
    • Developing Cooperative Intelligence: build the right people skills to run a dynamic CI or Sales Operation: leading, connecting and communicating
    KLA Group's consulting and training programs provide the expertise to execute successful marketing and sales programs to improve sales results. KLA Group can rely on Business Intelligence's expertise when there is a desire to enhance communication and develop competitive intelligence information to meet sales goals. "The level of quality both companies strive to offer clients is key to this successful partnership," says Bill Lee, KLA Group VP of Business Development.


    Transition Architects

    Transition Architects assists employees with organizational change by offering classes and consulting in:
    • Management certification
    • Change management
    • How to be an In-house consultant
    Hiring the best people and retaining them by helping them adapt to change and developing their skills is key to being a successful company. Transition Architects provides KLA Group's clients the opportunity to participate in a management workshop that helps managers to become leaders of their teams and organizations.

    As a KLA Group partner, Transition Architects complements KLA Group offerings by providing:
    • management training
    • change management consulting to motivate employees

    Transition Architects has had a long-standing relationship with KLA Group. Clients have benefited from the wealth of experience and expertise from both of these companies. Says Pat Creighton, Transition Architects principal, "Working together with KLA Group we can provide change management expertise to a variety of professionals within the client's organization to meet the transformation of their management and sales teams."


    Wilson Learning Worldwide Japan

    Wilson Learning Worldwide Inc. is a premium provider of performance improvement solutions helping organizations worldwide with training in local languages. Headquartered in Japan, they have 13 subsidiaries throughout the world.

    They are a human resource consulting and in-house education and training company with offerings in the areas of:
    • Human Resources management consulting
    • Research and development for in-house education programs
    • Management consulting
    • Training curriculum
    KLA partnered with Wilson in response to an IT client's identified need to implement a consistent solution sales process within all organizations throughout the world. The Fortune 500 client requested KLA courses be customized to encompass the Japanese language and the local culture.

    Wilson had the expertise working with sales and customer service professionals in the IT industry. To ensure KLA Group's high standards for quality and consistency, Wilson Learning Worldwide's trainers complete a rigorous certification process for each KLA Group course they instruct.

    "Everyone wins. The class participants appreciate taking classes from instructors who speak their native language and understand the Japanese selling environment. The clients appreciate that there are experienced local instructors available to meet the needs of their sales teams" said Kendra Lee, President of KLA Group.

     

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