Sales Peer Group Program
THE SITUATION
Great service alone won’t ensure your business success. To successfully grow your company, region or territory you need a lead generation strategy that gets you in front of qualified, potential buyers efficiently and consistently.
- Cold calling and telemarketing alone won’t do it.
- Email prospecting by itself won’t succeed.
- Social media won’t make up for a personal touch.
HOW YOU CAN ADDRESS IT
You need an integrated lead generation strategy that will break through your ideal prospects’ communication clutter and grab their attention. It isn’t enough to throw together a telemarketing or postcard campaign when the sales funnel seems a bit dry.
But a fruitful lead generation strategy has to be one that you can execute, too. You need a plan that fits your budget, resources and culture – one that you believe you can implement successfully.
You want a strategy with an executable plan that includes defined lead generation activities, business needs by target market, compelling offers, calls to action and specific launch dates. And you don’t want to do it alone.
It all begins with knowing who your target market really is and how many leads you need to generate.
Once you know your target market you can divide it into micro-segments that you can approach in a way that prospects feel as if you are reaching out to them personally, and only them. They don’t know they’re one of a list of fifty, two hundred – or even more.
The number of leads you need determines how many lead generation campaigns you must do to secure them. Perhaps you only need 6 good leads a month – or you may require 50. The quantity drives the type and frequency of lead generation activities you’ll include in your strategy.
WHAT THIS PROGRAM GIVES YOU
Join sales strategist and prospect attraction expert Kendra Lee for this dynamic peer group series designed to propel your business to success in the coming year.
Over 4 sessions we’ll lead you through creating a 6-month lead generation strategy that integrates multiple activities to attract qualified leads to you.
At the end of this program you will have:
- Developed a 6-month lead generation strategy including action steps to generate the leads you need
- Identified two target markets and your target contact titles within them
- Calculated the number of leads you need to achieve your annual revenue goals
- Identified gaps in your lead generation readiness and determined how to address them
- Audited your awareness building activities that support lead generation
- Uncovered the information your sales team needs to successfully follow up on leads generated
- Defined a lead passing process to ensure no leads are dropped by sales reps
Says one client, "Events were one of the lead generation strategies we chose. Our first event was a success. ROI was very high. Vendor sponsorships covered nearly all the costs. As of this date, measurable results include 17 new opportunities and a $20,000 sale with approximately 32 attendees from our target market. The lead generation plan we created with KLA Group’s assistance is getting the results we hoped for to grow our business!"
Peer Group Schedule
Developing an Executable Lead Generation Strategy
Developing an Executable Lead Generation Strategy is currently offered as a self-paced program.
You will be re-directed to the log-in page will all of the program materials and resources upon completion of your registration.
Click here to download a complete program desription and feel free to contact us so we can respond to your questions and help you get started with the program
RESULTS YOU CAN EXPECT
Every session is packed with detailed information to give you the knowledge and confidence to create a fruitful 6-month lead generation strategy.
Session 1: Determining Your Lead Generation Goals and the Activities to Achieve Them
- Establish your new business development goal and calculate the number of leads you need.
- Learn how to refine your target markets and the 3 keys to choosing micro-segments with the highest probability of generating leads.
- Pinpoint the 5 critical components of your lead generation strategy.
- Explore the advantages and disadvantages of the top 5 lead generation activities and determine which ones best fit your resources and budget.
- Examine the value of educational offers over price discount offers and identify when to use each to increase your lead response rates.
Session 2: Marketing & Lead Generation Audit: What Every Successful Strategy Must Include
- Learn the 15 items you must have in place to ensure a successful lead generation campaign.
- Assess your organization’s lead generation readiness in 13 campaign process areas and learn strategies to overcome your gaps.
- Examine the 25 awareness building activities you can do to support your lead generation campaigns.
Session 3: Creating Your 6-Month Lead Generation Strategy
- Discover the most effective lead generation activity to quickly identify a new stream of qualified prospects.
- Learn how to integrate social media to supplement your other lead generation activities.
- Leverage the return on investment your current customers have experienced in working with you to build credibility in your lead generation activities.
- Spot 5 ways to maximize the return on your lead generation strategy and quickly adjust your plan.
- Use the Lead Generation Peer Group E-tool and a step-by-step guide to create your 6-month lead generation plan with expert advice and guidance.
Session 4: Developing a Sales Accountability Plan
- Establish a lead passing process that holds sales reps’ feet to the fire, or if you’re the seller, a process that holds you accountable.
- Create a sales accountability plan you can manage with or without sales expertise.
- Uncover the 8 pieces of information your sales team must have to successfully follow up on leads generated.
- Discover the 11 metrics required to measure your lead generation effectiveness and how to track them in your systems.
One-on-one Consulting Session
- Strengthen and enhance your 6-month lead generation plan with expert recommendations.
- Learn how to leverage 1 lead generation campaign across multiple target markets.
- Identify potential pitfalls in your plan and establish a strategy to remove or mitigate them.
- Address challenges you foresee in executing your lead generation strategy.
Throughout the program you’ll have the opportunity to share your lead generation strategy with the consultant facilitator to get expert feedback. We’ll ensure that you’ve identified micro-segments and a campaign plan that will fill your sales pipeline with the leads you need.
If you’re anxious to start generating leads, you can create a plan for a campaign you have in mind and begin execution immediately. You don’t have to wait until the program is over. Before your launch we’ll give you tips to drive response rates even higher!
Click Here to reserve your place
LIMITED SPACE
Space is limited to 20 people so we can review your lead generation strategy as you develop it and give you valuable feedback to enhance it and increase your lead response ratio. Please understand that once the program is full, you will no longer be able to attend this live series.
If you know you need to move beyond telemarketing and cold calling and create a formal lead generation plan that you can execute efficiently, sign up to attend.
100% Satisfaction Guarantee
You risk nothing when you decide to join the Developing an Executable Lead Generation Strategy peer group.
If you aren’t satisfied that you learned how to:
- Create a 6-month lead generation strategy including action steps to generate the leads you need in two target markets,
- Calculate the number of leads you need,
- Choose lead generation activities that fit your budget and resources, or
- Uncover the information your sales team needs to successfully follow up on the leads you generate…
If you aren’t satisfied that you received solid information about how to develop an executable lead generation strategy, just let us know. We’ll give you all your money back.
But that’s not enough. We want to ensure that you’re successful in your lead generation planning efforts. So when you join the Developing an Executable Lead Generation Strategy peer group, you’ll also get these special resources…
You Get Six Valuable Resources Just For YOU:
As a member of the peer group, you’ll receive the tools and resources you need to guide you through every step of developing your lead generation strategy.
- Resource #1: Developing an Executable Lead Generation Strategy Learning Guide – a 59 page playbook that includes all the information, examples, tips, techniques and strategies from the complete program. $297 value, FREE
- Resource #2: Lead Generation Peer Group E-tool – a 9-part tool that steps you through creation of your complete 6-month lead generation strategy: from calculating the number of leads you need; determining your target market micro-segments; identifying the lead generation and awareness activities that best fit your organization; sample campaign templates; to creating your own 6-month lead generation strategy. $227.95 value, FREE
- Resource #3: List Service Companies – a guide to locations where you can find both free and fee contact lists, including email addresses, to expand your target market contacts for lead generation execution. $17.95 value, FREE
- Resource #4: Marketing and Lead Generation Audit tool – A 3-part electronic tool to perform a detailed audit of your Lead Generation Readiness, Lead Generation Campaign Set-up, and Marketing Awareness. $113.85 value, FREE
- Resource #5: Sample Email Campaigns – 2 sample campaigns detailing the initial emails to approach a new target market PLUS 14 tips for a successful email campaign. $27 value, FREE
- Resource #6: Recordings of ALL Sessions – every session is recorded so you can go back and listen again as you expand your lead generation strategy, grow into new target markets and widen your base of lead generation activities. $499 value, FREE
EXTRA BONUS: One-on-One Consulting session – a 30-minute individual coaching session to ensure you’re successful in completing and launching your lead generation strategy. $133 value, FREE
Every resource is designed to step you through developing an executable lead generation strategy that will attract prospects from your target markets and turn them into qualified leads.
When you add it all up you get $1,415.75 in resources and bonuses.
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Logistics
The program begins Thursday, Sept. 8 at 11:00am ET and includes 4 sessions plus one 30-minute individual consulting session. It is delivered over the web, so you don’t need to travel anywhere. Just mark the sessions on your calendar and dial in to the number you’ll receive when you enroll.
Each session is 75 minutes in length and meets once a week for people serious about developing an executable lead generation plan that will deliver a continuous stream of sales leads.
Plan to spend an additional 30-45 minutes between sessions developing your strategy by using the tools, resources and guides we’re giving you.
This program is limited to 20 members per peer group to be sure you receive individual attention and input on your lead generation strategy.
Program Pricing
$599.00 per individual
Including all the FREE resources, tools and bonuses mentioned above AND feedback on your lead generation strategy
Your Expert: Kendra Lee
Top IT seller, sales advisor and business owner … author of award winning selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need… an in-demand sales speaker on shortening time to revenue in innovative ways. Kendra Lee will be your lead generation expert facilitating and consulting with you throughout this peer group.
Sold hardware, software, and services in the high-tech computer industry and managed sales teams to do the same … consistently ranked in the top 1-2% of worldwide sales forces.
Has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue.