and Win More Deals
THE SITUATION
50% of email negotiations fail to reach a deal and more crazy busy customers are forcing you to finalize terms through email instead of in person or even over the phone.
While you may have reviewed your proposal in person, the questions and tiny profit-eroding details seem to come in via email.
Then there are the customers who ask you to “just email me” a proposal and can never seem to find the time to meet with you. Instead, they email their questions, subtly changing the terms you proposed.
Suddenly proposal negotiations are occurring through email. Before you know it, you’ve reached agreement to something you never intended.
Or worse, negotiations breaks down. Your prospect stops responding to your email negotiations. You can’t reach him on the phone.
What went wrong?
HOW YOU CAN ADDRESS IT
With more and more negotiations occurring through email, your business can’t run the risk of deals gone bad just because your customers won’t agree to a conversation. You need strategies to negotiate effectively through email so you can close more of the opportunities in your pipeline.
You need the skills to recognize when a prospect is beginning a negotiation with you and how to respond. Once you recognize the negotiation, you must know how to change your email writing style to increase your odds of reaching an agreement.
It isn’t enough to use the same strategies in email that you use when negotiating over the phone or in person.
An effective email negotiation strategy has to fit your selling situation, your industry and your personality.
It begins with understanding how to engage the buyer with tradeoffs and counteroffers in a back and forth conversation.
Without that skill, you’re negotiating against yourself!
Once you understand how to best use email to negotiate, you can create a strategy to develop your tradeoffs and counteroffers in a way that buyers are encouraged to respond.
Your goal is to have a conversation that won’t stall, continuing until both you and your customer are satisfied with the deal.
No more deal erosion, lost profitability, or flaming or blaming – and no more negotiating against yourself!
WHAT THIS PROGRAM GIVES YOU
Join Jeanette Nyden, author of Negotiation Rules!, attorney at law, and a recognized expert at helping sellers effectively negotiate deals for this dynamic three-part series designed to catapult your email negotiation success rate well beyond 50%.
Over 3 sessions Jeanette will lead you through creating an effective email negotiation strategy that integrates:
- powerful questioning,
- making proposals,
- identifying less important tradeoffs and
- suggesting valuable counteroffers that improve your deal closing ability.
Send your email snafus and your tough cases. Jeanette will choose several to review live during each session. (Not to worry. No names will be mentioned unless you agree!) She’ll coach you on how to correct errors, engage the buyer in the conversation and re-direct the conversation to close the deal.
At the end of this program you will have:
- Developed an email negotiation strategy that fits your selling situation, industry, and personal approach
- Identified roadblocks in your existing email negotiations and created solutions to eliminate them
- Learned how to use tradeoffs and counteroffers in email negotiation communications
- Audited the effectiveness of your negotiation skills - no matter which negotiation mode you use
- Uncovered the information you need to successfully close a deal with a buyer through email
- Applied email negotiation to at least one of your own sales opportunities
See what previous participants are saying about this series…
Yes, I am interested in attending this program,
Please let me know when you finalize the schedule and open registrations.
THE PROGRAM
New Program starting October 2011
| Session 1: | Maximize Email Negotiation Opportunities and Reduce Roadblocks |
| Session 2: | Give and Take to Close the Deal |
| Session 3: | Show Me the Money! |
Yes, I am interested in attending this program,
Please let me know when you finalize the schedule and open registrations.
RESULTS YOU CAN EXPECT
Every session is packed with detailed information to give you the strategies and techniques you need to negotiate deals through email and increase your closing ratio.
Session 1: Maximize Email Negotiation Opportunities and Reduce Roadblocks
- Discover negotiation questioning strategies
- Use questioning to create a back-and-forth atmosphere
- Effectively persuade using email subject lines and topic sentences
- Perfect paragraph structure and reduce misunderstandings
- Recognize and manage emotional content in email messages
Session 2: Give and Take to Close the Deal
- How to align customers’ business goals to your proposed solution and strengthen your position
- Identify less critical tradeoffs you can propose
- Make effective tradeoffs through email negotiation
- Determine what you’d accept as a counteroffer
- Create winning counteroffers
Session 3: Show Me the Money!
- Learn when to make – or not to make – the opening offer
- Predictable patterns of negotiating money
- Negotiating price and contractual terms
- Create your negotiation strategy
This program builds on the topics introduced in webinar Negotiate Your Deal Through Email.
Yes, I am interested in attending this program,
Please let me know when you finalize the schedule and open registrations.
LIMITED SPACE
Space is limited so we can discuss your email negotiation situations and answer your questions. Please understand that once the program is full, you will no longer be able to attend this live series.
If your customers are forcing you to engage in more email negotiations, or you’d like to improve your proposal closing ratio in email negotiations, sign up to attend.
Yes, I am interested in attending this program,
Please let me know when you finalize the schedule and open registrations.
100% Satisfaction Guarantee
You risk nothing when you decide to join the How to Conduct Successful Email Negotiations and Win More Deals program.
If you aren’t satisfied that you learned how to:
- Develop an email negotiation strategy that fits your selling situation, industry, and personal approach,
- Create an email negotiation strategy to overcome the roadblocks in your email negotiations,
- Use tradeoffs and counteroffers in email negotiation communications,
- Apply email negotiation to at least one of your own sales opportunities…
If you aren’t satisfied that you received solid information about how to negotiate more effectively through email, just let us know. We’ll give you all your money back.
But that’s not enough. We want to ensure that you’re successful in your email negotiation strategy. So when you participate in the How to Conduct Successful Email Negotiations and Win More Deals , you’ll also get these special resources…
You Get 8 Valuable Resources Just For YOU:
Resource #1: Email Negotiation: How to Win More Deals Learning Guide – a 20 page playbook to help you plan, strategize, and execute an effective email negotiation. $89 value, FREE
Resource #2: Personal on-line Negotiation Skills Assessment – a negotiation skills assessment to uncover your personal negotiation strengths and opportunities for improvement. Includes a detailed individual report. $195 value, FREE
Resource #3: Negotiate Your Deal Through Email audio program – 1-hour audio program including 45-page learning guide. $99 value, FREE
Resource #4: Email Negotiation Planning Tool – a tool to help you assess and plan each element of a successful email negotiation. Use this resource each time you encounter a new email negotiation situation to increase your odds of winning. $39.75 value, FREE
Resource #5: Tradeoff and Counteroffer Planning Matrix – a tool to help you identify and prioritize your tradeoffs and then make effective counteroffers using those tradeoffs in email negotiations. $39.75 value, FREE
Resource #6: Negotiating Money Diagram – put this valuable resource on your wall as a visual reminder of how the money dance occurs so you can break past it. $19.95 value, FREE
Resource #7: Live review of your email negotiations – Send your email snafus or your tough cases. Jeanette will choose several to review live during each session and provide coaching on how to correct errors, engage the buyer in the conversation and re-direct the conversation to close the deal. $250 value, FREE
Resources #8: Recordings of ALL sessions – every session is recorded so you can go back and listen again as you encounter difficult email negotiation situations. $279 value, FREE
EXTRA BONUS: a free copy of Jeanette’s book “Negotiation Rules! A Practical Approach to Big Deal Negotiations!” to the first 10 people who sign up. $19.95 value, FREE
Every resource is designed to step you through developing an executable email negotiation strategy to close more deals.
When you add it all up you get $1,011.45 in resources and bonuses.
Yes, I am interested in attending this program,
Please let me know when you finalize the schedule and open registrations.
Guaranteeing your spot is easy.
All you need to do is register.
When you do, we’ll save your seat for you.
GUARANTEED!
LOGISTICS
The program includes 3 sessions plus all eight valuable resources. It is delivered over the web, so you don’t need to travel anywhere. Just mark the sessions on your calendar and dial in to the number you’ll receive when you enroll.
Each session is 1-hour in length and meets once a week for people serious about negotiating effectively through email and improving their email closing ratio.
Send your email snafus or your tough cases. Jeanette will choose several to review live during each session. She’ll coach you on how to correct errors, engage the buyer in the conversation and re-direct the conversation to close the deal.
Plan to spend an additional 30 minutes between sessions developing your email negotiation strategy by using the resources and guide we’re giving you.
Program Pricing
$279.00 per individual participant
INCLUDING all the FREE resources, tools and bonuses mentioned above
Yes, I am interested in attending this program,
Please let me know when you finalize the schedule and open registrations.
Your Expert: Jeanette Nyden, JD
Jeanette Nyden, author of Negotiation Rules! A Practical Approach to Big Deal Negotiations! is a recognized negotiation expert helping sellers close more deals. Ms. Nyden has trained and coached thousands of people at businesses ranging from powerhouses like Microsoft to start-ups like NetStar Communications. Her training is pragmatic, relevant and tailored to today’s business environment.
Ms. Nyden is also an active business attorney and professional mediator in Seattle, Washington. Her practice focuses on negotiating vendor/supplier agreements and purchase/sale agreements.
Ms. Nyden earned her B.A. and Juris Doctorate from the Southern Illinois University. Ms. Nyden has donated hundreds of hours mediating disputes for the Pierce County Center for Dispute Resolution, a non-profit organization. She has taught negotiation classes at various universities in Puget Sound over the last several years. Ms. Nyden and her husband have lived in Seattle since 2002.
