Who Should Attend

Sales

 Course Format

1 Day
Territory based
Interactive & practice

 Prerequisites

Course Pre-work

Overview

This sales training course removes the fear from Cold Calling and provides Sales Reps with the skills and self-confidence to gain access into new accounts and generate the leads that sales executives expect. Activities and role plays will allow participants to implement the proven Get In The Door strategy using a strong value proposition to initiate the sales process. They will then focus on establishing credibility, identifying and understanding the prospect's needs, qualifying if the opportunity is of value for them, and handling any objections to begin the sales process. Participants follow the process from a mere list of target prospects to setting their second meeting with a qualified prospect and new opportunity.

Objective

Gain access to targeted prospects using the Cold Calling Process which emphasizes building credibility and presenting value on the first call while overcoming any initial objections.

Benefits

  • Cold call targeted accounts with confidence using business information gathered in advance to increase access ratios with appropriate contacts and number of opportunities in the sales funnel
  • Uncover business needs to professionally and accurately qualify new opportunities improving cost of sales
  • Increase new business generation activities through improved self-confidence using pre-planned strategies

Additional Information

Explore our other Sales Training offerings