First or Third Person: Which Voice is Right for LinkedIn?

Imagine for a moment that by-lined articles (like the one you’re reading right now) and blogs were written in the third person rather than the first. They would probably read a little something like this: “If your company is struggling with lead generation or sales team productivity, Kendra Lee has some advice for you: embrace […]

A Strategy to Hook Unresponsive Prospects

So you’ve done everything you can think of to get through to an unresponsive prospect, and it just isn’t happening. Yes, business owners and executives are busy people, but with all your efforts, you’d think they’d respond after nine separate attempts. Are they avoiding you? Did they not listen to all your voicemails or read […]