When President George W. Bush signed the CAN-SPAM act into law in December 2003, it changed the way businesses could communicate with — and market to — customers via email. Since then, smart (and lawful) businesses have adopted the requirements established in CAN-SPAM, which include telling recipients where they’re located, how to opt out of […]
It’s probably happened to you before. You deliver a fair proposal to a key prospect, only to find out that the prospect is using that proposal to shop around for a better deal. Want to keep that from happening? Check out the video below, where I share three secrets to working around the discount discussion.http://www.youtube.com/embed/k67w_BAUN2c
Sales reps enjoy communicating via Twitter, and if you don’t, you should. There are so many opportunities available through Twitter. For starters, it raises brand awareness, allows you to create and engage with specific audiences, and provides countless insights into the minds of your target market. But while all of that is great, make no […]
All too often, we expect immediate results after even the smallest investment of time or money. When it comes to lead generation, however, instant gratification is rarely a possibility — and there’s good reason for that. Watch the video below to learn why uncovering the best leads is all about being patient and establishing credibility.