The Marketing Goal Businesses Should Target

The marketing game has certainly changed since I founded KLA Group in 1995. Twenty years ago, content marketing and marketing automation didn’t exist. Today, both are absolutely critical components of an effective lead generation and customer acquisition strategy, and Sales relies on it to deliver. The good news is that most companies realize the importance […]

This year’s success is hidden in these numbers

Insights to shift Business

It’s that time of year again when we all turn to goal setting. And it’s not just because it’s the beginning of the year and people are setting New Year’s resolutions to exercise more, eat more healthily, and spend more time with family. In our business lives, the start of a new fiscal year causes […]