Which Sales Best Practices are Really the Best?

One of my reader’s recently wrote in to ask a really relevant and common question in this age of information overload. His question: There are thousands of bloggers, articles, books, and consultant firms, which unavoidably means there are also countless approaches, theories, and best practices in sales. But how can you tell which of those […]

The #1 Factor Impacting Your Email Open Rates

Many sales and marketing people believe that prospects’ eyes are most immediately drawn to the subject line, or possibly the preview of the first sentence in the body of an email. But that isn’t the case. Think about your own behavior. What’s the first thing that typically catches your eye? If you’re like most people, […]