Don’t Kill Your LinkedIn Credibility by Making This Blogging Mistake

I recently received an interesting email from a newsletter subscriber who asked about the appropriate way to use LinkedIn’s publishing platform. This person revealed to me that he posted frequently to LinkedIn, but that most of his posts were articles written by someone else — he was just curating and sharing that content. In his […]

The Right Way to Deal with Prospects Who Complain About Email Campaigns

A few weeks ago, my team sent out an email campaign to a list of targeted prospects who we’d identified as “interested” in our services. It was a simple nurturing email that was designed to check on the prospect and evaluate where they stood. The email was helpful and casual, highlighting an anecdote that was […]