Want to Ramp Up Lead Generation? Stop Relying Only on Email

I’m a big fan of email. My team uses it almost every day to build relationships with existing clients, prospect for new clients, and fill our funnel with qualified, relevant opportunities. We even write email campaigns for clients. It’s a highly effective strategy and I have no plans to curtail our use of it from […]

Clients or Customers? The Difference Matters More than You Think

When you listen to sales reps and managers talk about the people they sell to, it’s not uncommon to hear them use the words “client” and “customer” interchangeably. For example, at some point you’ve probably heard a sales rep say something like: “Our target customer is SMBs in the financial sector and these clients’ pain […]