Perhaps one of the most frustrating things in lead generation is the rejection. People don’t open your emails. Voicemails aren’t returned. Email campaign open rates are negligible. And bounce rates are so high that your email provider sends you discontinuance warnings. Marketing automation has made reaching prospects even more challenging for sales people and marketers […]
Subject matter experts (SMEs) play a critical role in training that’s on point and delivers results. However, working with SMEs is one of the biggest challenges in content development. Often, trainers simply tell SMEs what they need, by when, and expect it will be sufficient. Or, they ask a lot of questions and expect SMEs […]
I speak frequently on the topic of Pitfalls of Engaging Subject Matter Experts (SMEs) in training and content development. The number one pitfall by a wide margin is always SME availability: how hard it is to get time on SMEs’ calendars, cajole them into providing information, and coax them to meet deadlines. It isn’t that […]
Whether you’re in sales or marketing, you have a list you’re targeting and you’re using email nurturing and lead generation campaigns to uncover who’s interested right now. But are you doing more than looking for immediate appointments from your target list? Because you should be.