5 Reasons Microsoft Purchasing LinkedIn Matters to Marketing and Sales

Marketing and Sales

When Microsoft announced the purchase of LinkedIn, Microsoft CEO Satya Nadella sent a letter to his employees explaining the move. As Nadella says, LinkedIn has a fantastic business model centered around connecting professionals. In fact, LinkedIn has more than 433 million users worldwide who use LinkedIn to network, find jobs and reconnect with colleagues. Social […]

6 Tips to Engage Your Audience on Twitter and Rise Above the Crowd

Twitter is About Engaging Network

Most business professionals understand the value of a big, engaged following on Twitter. After all, the more people you’re able to reach, the more likely it is that you’ll start meaningful conversations and, over time, generate higher quality leads. Many people also assume that if they can’t build that kind of massive following, then it’s […]