This is the #1 Reason Lead Generation Doesn’t Work

broken pill capsule with paper money inside

“I am getting a little worried. I’m not getting any results from my lead generation activities.  I’ve done a ton of activities, but all to no avail.  No bites, no sales conversations … nada,” a sales rep lamented to me this week. “I’ve changed my target market. I’ve changed my prospecting activities. Why isn’t lead […]

3 Smart Ways to Cold Call and Reach Prospects

Cold Calling

This week a question asking my opinion of the value of cold calling reached me through our website Contact Us page. It was phrased this way: I’ve read a lot of articles that say cold calling is dead. I believe it’s still a valuable prospecting tool to find new opportunities in addition to other approaches.  […]