6 Shortcuts to Build a Better Prospect List

List building gold

List building is one of the biggest challenges in sales and lead generation. That’s why strategies like Google AdWords and social advertising sound so exciting. Rather than worrying about a list, you’ll let people find you. They are the modern-day Yellow Pages. Make an ad big enough, and people will just call, won’t they? Yes […]

5 Ways to Convert Marketing Leads to Sales Opportunities

5 Ways to Convert Marketing Leads to Sales Opportunities

The No. 1 reason SMB companies abandon their lead generation strategies is that they don’t believe they got results. Companies invest time and money, but when they look back on their sales results, they can’t attribute closed sales directly to campaigns. Marketing qualified leads aren’t a metric. Closed sales is the metric. But when the […]

The Critical 15 Sales Metrics to Monitor

Monitor-Sales-Metrics

You can’t achieve your revenue sales goal without monitoring interim sales and marketing metrics. Most business owners focus only on the end goals: closed sales and net new clients. But focusing only on the end goal won’t ensure you’ll achieve it. You have to look at how you’re doing all along the way to the […]