You’re Wrong if You Think Cold Calls Don’t Work: A Tale of 2 Clients

Salesperson picking up a rotary dial red phone to cold call

It was the best of times. It was the worst of times. It was the age of COVID – the age of people who think cold calls don’t work, and it presented us with a tale of 2 clients. Both provide IT services. With everyone increasingly reliant on laptops, smartphones, and being connected 24/7, the […]

How to Get More Leads Out of Your Lead Generation Strategy

businessperson juggling boulder

The new year came and brought new sales objectives with it. One of the most common goals is, of course, to increase sales. But to do so means you need to increase the number of leads and get your B2B lead generation strategy working for you. With a pandemic on our hands, that hasn’t been […]