Grab Attention and Get Replies with These 5 Email Marketing Tips

Man frustrated by email marketing

I speak to a lot of people I think of as “email marketing armchair quarterbacks.” To them, it’s all easy. Tap out a few sentences on the keyboard. Hit send. Touchdown. Then I ask about the last memorable email they received. Or the last time they responded to a B2B marketing email. It dawns on […]

Investing in SEO Content Is Useless if You Have a Bad Website

calling-for-SEO-help-on-retro-phone

You’re investing in great SEO-driven content. If you have a bad website design, it’s money down the drain. It won’t matter that your keywords are intelligently woven into blog articles. Or that you have an engaging style. Prospects Aren’t Going to Engage with a Site That Looks Like It Was Created in the 1990s Visitors […]

Why Google Ads and PPC Aren’t a Lead Generation Strategy

Man discouraged by PPC as lead gen strategy

Leads became an endangered species in 2020. Business owners and salespeople looked everywhere and came up empty-handed and were scared. Their desperation grew as opportunities shrank. So they turned to activities that promised near-instantaneous results, like Search Engine Marketing (SEM) and pay-per-click (PPC) ads. Excitement and relief washed over them as leads started to trickle […]