When to Use Lead Generation Campaigns versus Sales Prospecting

apples oranges

I frequently recommend using lead generation, and then in the next breath mention sales prospecting when we’re defining new business development strategies and building client campaigns. But, I’ve realized that business owners – and even salespeople and marketers – don’t recognize the subtle differences between them. Both terms describe a new business development approach, but […]

How to Convert Leads Using Networking at Events

people networking at an event

By Kendra Olney Lee How to generate leads at events was not top of mind when I attended conferences, seminars, workshops, local gatherings, or any other professional events early in my career. No, at that time I was too busy hanging out near the potted plants. Trying to blend in with the leafy fronds. Occasionally […]