10 Simple Games to Make Sales Prospecting Fun (Seriously)

sales prospecting

You’ve probably heard the sales prospecting saying that it takes 10 “no’s” to get one “yes,” but I think that number is outdated. In today’s market, it can take 40 voicemails to reach a live person and dozens of emails to yield a single response. For sales reps, that kind of rejection often makes sales […]

Getting ROI Out of Your Email Lead Generation Campaigns

Woman thinking about marketing campaign ROI

Email lead generation campaigns are a powerful method for connecting with your target market on a large scale through a message that matters to your prospects. They take a lot of the guess work out of cold calling. Automation platforms handle the tedious email grunt work for you. And they help you build a content […]

The Important Difference Between MQLs and SQLs

Shoes standing in front of 3 arrows

When business owners talk about leads, marketing qualified leads, or sales qualified leads, you need to stop them immediately and ask for a definition. Everyone will define these terms differently.  My husband and I have an inside joke from when we were first married. I used to call the pockets on the outside of a […]