Powerful Strategies and Sales Blog

Want to Hit Your Q4 Sales Targets? 10 Questions to Make Your Goal

Yes, it’s a tough sales year. One minute we’re in lockdown. The next minute we can meet for lunch. Then we’re back to Zoom sales meetings. Your sales funnel may be looking pretty thin. This is the year you figure out if you have sales grit or cowardice. A

Three Places to Direct Your Prospecting Attention for Fourth Quarter Sales

By Kendra Lee Here we are in the fourth quarter and you have a revenue target that you’re trying to achieve. It’s been a difficult year for selling and your sales funnel may not have produced what you wanted or needed. Your Sales Funnel Quandary Now you’re in a

How to Choose Your B2B Lead Generation Target Market

By Kendra Lee The foundation of all B2B lead generation strategies, regardless of the activities you choose to use, is your target market. If you get it wrong, no matter how big your budget, great your content, or how much you pummel it, the results will not fill your

The B2B Lead Generation System

B2B lead generation is the foundation of business growth. Yet here we are in the middle of a pandemic, half in and half out, somewhat open, but not open. Businesses are attempting to adjust, developing new offerings and selling remotely to the best of their ability. They’re struggling to

How Bad SEO Affects B2B Lead Generation Efforts

Bad SEO is as good as a phonebook: worthless for leads.

4 Ways Lead Generation Will Affect Your Revenue in 2020

Lead generation comes first, then sales, then retention, but all are equally important to survive in 2020.

How to Shift Target Markets in These Uncertain Times

By Kendra Lee The foundation of your lead generation strategy is your target market. It defines the personas you are going to target, the key messages and problems you should talk about, and even the activities you should use. The question I’ve been asked a lot recently is “What

7 Steps to Hosting Webinars that Capture Leads

By Kendra Lee “How are people generating leads?” It’s a question I’ve fielded frequently from business owners looking for lead generation strategies that will fill their sales funnel since the pandemic struck in March. They see peers and competitors finding opportunities. Meanwhile, they feel stuck, fearful, and unsure of

Checklist: Building a Lead Generation Machine

As businesses build their recovery strategy, one of the most important aspects is having a consistent pipeline of leads. Yet, many small and mid-sized business owners started the pandemic with a weak pipeline and are now frustrated because they don’t know how to create consistent future business. They’ve invested

Your Value is Like a Homemade Chocolate Chip Cookie

By Kendra Lee I love to bake. Every Sunday I make three batches of chocolate chip cookies for my family of three boys. Friends who stop by know the cookie jar will be full and ask to dip in. No kid or adult is immune, and they can never