Blog | KLA Group

How to Effectively Follow Up With Your Inbound Leads

Your B2B marketing campaigns are generating inbound leads. Marketing carefully tracks the source and hands over the information to sales. Your salespeople diligently reach out to everyone on the list. It’s a single, solution-rich message that lets reps easily contact each lead. But only 1 person responds You’re confused.

How to Choose Your B2B Lead Generation Target Market

By Kendra Lee The foundation of all B2B lead generation strategies, regardless of the activities you choose to use, is your target market. If you get it wrong, no matter how big your budget, great your content, or how much you pummel it, the results will not fill your sales

When to Use Lead Generation Campaigns versus Sales Prospecting

I frequently recommend using lead generation, and then in the next breath mention sales prospecting when we’re defining new business development strategies and building client campaigns. But, I’ve realized that business owners – and even salespeople and marketers – don’t recognize the subtle differences between them. Both terms describe

How to Convert Leads Using Networking at Events

By Kendra Olney Lee How to generate leads at events was not top of mind when I attended conferences, seminars, workshops, local gatherings, or any other professional events early in my career. No, at that time I was too busy hanging out near the potted plants. Trying to blend

Your Content Development Goal Is Leads, Not Likes

Your content development goal is to convert prospects to your website. While content is valuable when it’s spread all over the web, you really want prospects to visit you at your house – your website – where you can engage them and give them a rich experience. You waste

This Is the #1 Reason Lead Generation Doesn’t Work

By Kendra Lee The number one reason b2b lead generation doesn’t work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO, and Google Ads. That’s to be expected. You’re investing time and resources. You’re planning

Here’s How to Generate Leads at Events

Before you grab that overpriced water bottle at the airport on your way to a conference, answer this question: Do you know how to generate leads at events? You might think you do. After all, you’re a pro at networking. That might net you a fistful of business cards

The Top 10 Sales Hunting Skills

There are 10 critical sales hunting skills every successful hunter possesses. When you are hiring a salesperson to hunt, you want to be sure your candidate has these skills before you hire. If your objective is to hire a sales rep superstar, put these skills at the top of your interview

Grab Attention and Get Replies with These 5 Email Marketing Tips

I speak to a lot of people I think of as “email marketing armchair quarterbacks.” To them, it’s all easy. Tap out a few sentences on the keyboard. Hit send. Touchdown. Then I ask about the last memorable email they received. Or the last time they responded to a

Investing in SEO Content Is Useless if You Have a Bad Website

You’re investing in great SEO-driven content. If you have a bad website design, it’s money down the drain. It won’t matter that your keywords are intelligently woven into blog articles. Or that you have an engaging style. Prospects Aren’t Going to Engage with a Site That Looks Like It

Our Blog

How to Effectively Follow Up With Your Inbound Leads

How to Choose Your B2B Lead Generation Target Market

When to Use Lead Generation Campaigns versus Sales Prospecting

How to Convert Leads Using Networking at Events

Your Content Development Goal Is Leads, Not Likes

This Is the #1 Reason Lead Generation Doesn’t Work

Here’s How to Generate Leads at Events

The Top 10 Sales Hunting Skills

Grab Attention and Get Replies with These 5 Email Marketing Tips

Investing in SEO Content Is Useless if You Have a Bad Website

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