Build a Resilient Pipeline

Pandemic Lead Generation Strategies

Having a multitouch approach that includes both lead generation and prospecting will help you fill your pipeline with contacts who are at all stages of the sales cycle, so you’ve got a steady stream of qualified prospects to close. Use lead generation to reach multiple contacts with a strong message. At the same time, have sales reps emailing and calling top prospects with a unique message to grab attention and open more doors.

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