Spoiler alert: Businesses crushing SEO lead generation goals don’t solely rely on a killer keyword strategy. Yes, they conducted research with SEO consultants and publish custom content. But something else works in
When the traffic to your landing page is high but the number of conversions is low, there’s clearly a problem that you need to address. But what is it? Is it the
Remember the days when building a strong, captive social media following was as simple as engaging your followers in valuable discussions and sharing super relevant content? Back then, disseminating thought leadership and
Over the weekend Jennifer, who was reading my book “The Sales Magnet” asked me if I felt the “old-way relationship marketing” is dead. Her boss had told her to “stop going about
The marketing game has certainly changed since I founded KLA Group in 1995. Twenty years ago, content marketing and marketing automation didn’t exist. Today, both are absolutely critical components of an effective
A few weeks ago, as I was sifting through new messages and connection requests in my LinkedIn inbox, I noticed a comment someone had made to a profile update I had posted.
Facebook, Instagram, Pinterest, LinkedIN, Twitter, Google Plus… Social Media is here to stay and professionals continue to feel the pressure to play on every channel. For some, it can be so overwhelming
By Laura Atchison, Guest Contributor Have you ever read Green Eggs and Ham by Dr. Seuss? It is one of the best sales training books ever written. In the book, Sam convinces