KLA Group
IT Sales and Marketing Agency
Spoiler alert: Businesses crushing SEO lead generation goals don’t solely rely on a killer keyword strategy. Yes, they conducted research with SEO consultants and publish custom content. But something else works in
In “normal” times, it takes more than 9 touches to reach a prospect. Well, we’re not in Kansas anymore. Expect things to be different and don’t get discouraged if prospects don’t respond
Having a multitouch approach that includes both lead generation and prospecting will help you fill your pipeline with contacts who are at all stages of the sales cycle, so you’ve got a
In uncertain times like these, sales-led organizations are the ones that weather the storm and survive – and even thrive. If you haven’t operated from a sales-led position previously, it’s time to
Your lead generation goals have to adapt to the times that we’re in. Yes, this is unprecedented. And that makes it a good time to reach out to clients – with the
By Kendra Lee Let’s cut to the chase. Are you weathering or withering right now? While none of us has experienced a pandemic before, think back on previous challenging times: The Great
Keeping customers loyal in this environment doesn’t just happen with good service. Talk with all your customers right now. Check-in on how they’re holding up – personally and professionally. If they want
With everyone working remotely, you need more touches to stay in front of your target market and a unique message that will grab their attention to get you through the virtual door.
By Kendra Lee These are turbulent times and in sales and lead generation, you’re wondering what the heck do I do? After you’ve called all your clients, shared your COVID-19 response plan,
Be even more responsive to client and prospect requests. Return calls sooner. Reply to emails faster. Get proposals out quickly. If you don’t have answers, or it will take time to complete
It may feel like you should lay low due to coronavirus, but now is the time that your clients and prospects need to hear from you. Call clients to ensure they’re all
Don’t worry about pricing objections; they’re inevitable but easily overcome. Start by bringing prospects back to why they are talking to you in the first place. What urged them to earmark budget?
Today is the last day of the year, tomorrow is a holiday and then 2020 comes roaring in with new sales goals and a clean slate. So, take a moment to celebrate
As companies focus on client retention, the account management function comes under scrutiny. Like a seasonal wardrobe, business owners seem to continually change their account management strategy. Who has the skills to
When you’re not competing on price, you have to show prospects your value early and often. Start making their job easier. Check in on them regularly and bring them ideas to help
Listen up Starbucks lovers. If you’re willing to pay extra for that quality coffee experience, but you’re worried about being 20-30% more expensive than your competitors, you’re missing a daily lesson with
Think about the business owners and executives you’re calling. They’re so busy that they’re probably putting up with issues they shouldn’t have to endure. When you talk to them, offer an obtainable
In my Channele2e cold calling article 3 Smart Cold Calling Strategies to Reach Prospects, Jim Barnet, Director of Sales & Marketing with Promys PSA, shared that “sometimes figuring out who not to sell
Create a prospecting campaign! Write a series of 4 emails using your cold-calling value proposition. In your emails, suggest a day and time to meet to discuss one of the business issues
When the traffic to your landing page is high but the number of conversions is low, there’s clearly a problem that you need to address. But what is it? Is it the
Remember the days when building a strong, captive social media following was as simple as engaging your followers in valuable discussions and sharing super relevant content? Back then, disseminating thought leadership and
Over the weekend Jennifer, who was reading my book “The Sales Magnet” asked me if I felt the “old-way relationship marketing” is dead. Her boss had told her to “stop going about
The marketing game has certainly changed since I founded KLA Group in 1995. Twenty years ago, content marketing and marketing automation didn’t exist. Today, both are absolutely critical components of an effective
A few weeks ago, as I was sifting through new messages and connection requests in my LinkedIn inbox, I noticed a comment someone had made to a profile update I had posted.
