Focus your new business development efforts on establishing relationships and identifying the drivers that compel potential buyers to work with you. This approach is much more effective than only trying to score appointments that will close in the next 60 to 90 days, and you can apply your understanding across your target market.
Read More Related Articles
B2B Lead Generation & Marketing, Revenue Generating Success Strategies
Don’t Get all Your Leads from a Single Source
B2B Lead Generation & Marketing, Revenue Generating Success Strategies
Is “Cleansing” Your Database Hurting Your Salespeople?
B2B Lead Generation & Marketing, blog, Revenue Generating Success Strategies , Sales Strategy
Why Don’t We Have Enough Sales Leads?