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Change Your New Business Development Focus to Relationships

Last updated December 6, 2023 Categories: Revenue Generating Success Strategies , B2B Lead Generation & Marketing

By Kendra Lee

Sales-Prospecting-Tip with Lion hunting

Focus your new business development efforts on establishing relationships and identifying the drivers that compel potential buyers to work with you. This approach is much more effective than only trying to score appointments that will close in the next 60 to 90 days, and you can apply your understanding across your target market.

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