“During my conversation with Paul Jensen we learned that lead generation landscaped has changed dramatically the past several years primarily because of what I called the noise. The noise among other things is the emails that we all are being bombarded with on a daily basis. This means that meaningful messages have difficulties getting heard and read, causing sales people significant problems. To be heard sales people need to apply attraction strategies – an attraction Trifecta. This means that sales people should apply both digital, collaborate and personal strategies in their approach to customers or clients.