Digital Marketing Coaching Delivers Tailored Strategies and Advice
You will always meet virtually in a live, working session with your KLA coach. This is not an out-of-the-box or prerecorded solution. Interactive coaching give us the opportunity to pass on the marketing knowledge, tools, and resources that are most effective based on your situation and goals.
Meet virtually
Tailored strategic guidance
Working sessions
Get Results – and Joy – Out of Your Marketing
Knowledge and skill gaps kill marketing’s creative spark. It becomes an annoying task and you wonder why you bother with blogs and emails at all. No one seems to pay attention.
Your KLA marketing expert works with you to reverse that narrative.
In working sessions, you deepen your understanding of which digital marketing strategies work best based on your services and target market. You approach marketing with joy because you know how to increase your visibility and generate excitement for your company.
Talk With An Expert
Popular Digital Marketing Coaching Programs
Your business’s unique goals and specific needs form the base foundation for your marketing coaching program. From there, the sessions evolve to meet current challenges, recent successes, and new goals. Select and combine the programs below, or reach out to us for a bespoke solution.
Sign up for Digital Marketing CoachingPrograms include:
Content Strategy and Development
Experts objectively review materials you have created, pointing out what you did well and areas for improvement. From crafting calls to action to writing ebooks, your coach guides you on topics, trigger events, target market alignment, voice, writing style, and trends to enhance the content you develop. Advanced sessions focus on creating content calendars and SEO optimization.
Email Marketing
Blend new trends with established best practices to write and send B2B emails that make an impact. Get guidance on topics, subject lines, content writing, linking, avoiding spam traps, implementation, and how to work with sales to maximize impact.
Social Media
Demystify social media and invest time and attention in the right platforms for your business. Learn how to find and engage your target market, build brand awareness, and drive traffic to your site. Get guidance on content writing, graphics, frequency, building a social calendar, analyzing the metrics and more.
Search Engine Optimization (SEO)
Understand on-page SEO best practices that elevate your website’s visibility. Discover how to strategically incorporate keywords, craft compelling meta descriptions, optimize web content, structure pages, and measure and improve your efforts to attract more organic traffic.
Website Design and User Experience
Understand the ways your site’s layout impacts user experience, conversion rates, and brand. Work through layout redesigns and edits with your coach, who either guides you on how to do it or works with our web development team to do it for you.
ChatGPT Prompt Engineering and Editing
ChatGPT prompt engineering is a science. Polishing its responses is an art. Your coach guides you to develop standard prompts you can use across sales and marketing content and shares how to edit the results so your content does not sound AI-generated.
In-Person Events, Trade Shows and Webinars
Plan, promote, and effectively follow up events and webinars you host with custom-written and designed content. Select speaking topics. Identify the best events. Plan your budget. Design your collateral. Design the display. Build connections and generate leads with prospects and partners at events you attend.
Develop Your Strategic Marketing Plans
Collaborate with your marketing coach to develop a comprehensive, actionable marketing plan tailored to your business needs. Together you will define revenue goals, target markets, competitive differentiators, key marketing activities, and a timeline for execution.
Analyze Marketing Metrics
Learn to identify and analyze key metrics that empower decision-makers with data-driven insights to drive impactful results. With your coach, you discuss the why behind the metrics, like website traffic, email engagement, social media results, and conversion rates, turning numbers into invaluable insights about performance.
Don’t see what you’re looking for?
Reach out to us directly to discuss bespoke marketing coaching options.
Let’s TalkWho Should Have Marketing Coaching?
Marketing Coordinators
Business owners frequently set expectations too high for their marketing coordinators – nobody is an expert in every area of marketing.
However, they can do it with support. Through oversight and mentorship, seasoned coaches help develop your coordinator and fill marketing gaps.
Marketing Managers
Most marketing managers operate without a strategic partner because no one has the same level of expertise.
Coaching pairs your marketing manager with an experienced marketing mentor. In working sessions, they collaborate on initiatives that will drive revenue growth. This could include developing your marketing strategy, optimizing campaigns, identifying trends worth investing in, or deepening leadership skills.
Business Owners
You want a revenue generating system, and your executive-level marketing coach helps you create the synergy between sales and marketing that will achieve this goal.
How you work together depends on your goals and level of involvement. Collaborate with your coach to develop your annual plan, get recommendations based on what delivers the best ROI, or use working sessions to further develop your marketing skillset.
If you want to hire a marketing coordinator or director, you can use your time together to write the job description and review applications.
Individuals looking to deepen specific skillsets
Every element of marketing is dynamic. Strategy depends on business conditions your prospects are experiencing right now.
Specialized training – like for content development, email marketing, social media, or ChatGPT – sharpens any marketer’s skillsets. Your organization remains nimble, your marketing is effective, and you capitalize on the latest tools and trends.
Marketing Gaps Shrink Revenue Generation Potential
Opportunities to win new business shrink as gaps in marketing skills, knowledge, resources, or abilities grow. Activities are ineffective, inconsistent, or worse, nonexistent. You are not seen and heard by your target market. Unaware of your solutions, potential clients choose your competitors.
You deserve to gain traction
Marketing is a foundational pillar of your revenue generating system. Setting and following an intentional strategy increases your visibility with your target market.
Coaching puts the right tools in your hands.
We want you to get results from marketing, which is why all sessions and exercises are based on your
actual revenue goals and marketing initiatives. You get constructive feedback, honest direction, and expert strategic oversight.
Get Tailored Digital Marketing Coaching
Let’s TalkHow To Get Started With Our Marketing Coaching Program
We Talk!
We’ll talk – just talk. You can share your vision for where you are today and where you feel you need guidance. No stress, no obligation.
We recommend.
We’ll share the digital marketing strategies you need to achieve your growth goals and how a coach can guide you.
Meet your coach.
You meet your marketing coach in a kickoff call. This ensures everyone is on the same page about your coaching goals and first steps.
We Begin.
We start with your marketing objectives and what you need to know to accomplish them. We adjust as your objectives evolve to keep you on track.
Marketing Coaching Program Testimonials
MSP Marketing Associate
My role in our organization moved from client facing to prospect development. Although I understood the basics of marketing, I needed help creating a cohesive marketing plan that I had time to implement. My coach helped me build processes and focus on the things that got results. Now we have a strategy that resonates with decision makers in our service area
IT Services Business Owner
For many years, word of mouth and basic sales efforts were enough to keep our pipeline full. I always thought marketing strategy was a “nice to have.” My KLA coach helped me put a robust strategy in place, do it effectively, and plan an MQL follow-up approach my team could handle.
IT Solutions Provider
With your coaching we finally have a marketing plan to break into two new states. We’ve launched our first campaigns, have two webinars planned, set up paid ads, and our sales rep is following up on marketing qualified leads. Success!
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