To keep your prospecting email from hitting the delete barrier, use shorter subject lines that resonate and feel as though you’re addressing your contact’s top priority. Skip generic subject lines like “checking in” and sensational ones like “COVID-19 Solutions.” They’re fodder for the trash button! Make your subject lines feel personal and relevant. “Checking in on the remote worker connectivity” is specific and relevant when you suspect it’s a top priority. Those are the emails prospects will open.