The opportunities in your pipeline will tell you if your target market needs to be better defined. Where you find opportunities that are not a good fit, businesses that are the wrong size or industry or sales that close for the wrong services, you can be sure you didn’t get the target markets right.
Keep your pipeline full
Join Kendra Lee for her free Sales Experts webinar – “How to Keep the Pipeline Full When There’s No Time to Cold Call” – on May 11 at 12 pm ET. She’ll share 3 marketing strategies (yup, marketing!) you can use as a sales rep when your prospecting time is jammed and there’s no time to prospect.