https://www.youtube.com/watch?v=iYvD4a9f8yo
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This video helped me think about lead generation more because:
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As a small business owner I see that our target market doesn't really know us.
It validated that we are taking the right lead generation actions to grow and maintain recognition in our target market.
As a sales rep, I want to see our marketing to focus more on building recognition so it's easier for me to do lead generation.
I now realize we need a more focused lead generation strategy.
Your lead generation strategy will vary based on who you sell to most frequently. Who is your primary customer?
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Other businesses (B2B)
Consumers (B2C)
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0-3
3-6
7-12
13-20
21-50
50+
Talk with an Expert
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Coaching - Sales
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Name
First
Last
Email
Phone
Role
Business Owner
CEO/President
VP/Director/COO
Sales leader/manager
Marketing leader/manager
Sales & marketing leader/manager
Technical leader/manager
Manager
Salesperson
Marketer
Coordinator/assistant
Other
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An individual
A team
How would you like us to contact you
Email
Phone call
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