How the program works:
- You’ll have pre-work before each Session.
- The pre-work will include a 30-minute recording of a prospecting concept, a learning guide, and an assignment to complete before the next Session.
- Use the learning guide to follow along as you listen to the pre-work recording.
- We’ll meet as a virtual Session over the web to discuss how to adapt the new prospecting concepts to your sales situations and increase your success rate in gaining access to new prospects.
- All the pre-work, session materials, session dates, and virtual classroom log-in information you need will be posted to this page.
- Each virtual Session will also be recorded and the recordings posted on this page.
(Posted after each week’s session)
- Welcome Session: Lead Generation Goals & Activities Pros & Cons
- Session 1: Determine Your Target Markets, Trigger Events & Differentiation
- Session 2: Define Personas & Compelling Messaging
- Session 3: Create Your 6-Month Lead Generation Strategy
- Session 4: Write Your Own Email Campaign
- Oops, operator error! The audio in this session starts after 4 minutes.