Most people, your prospects included, don’t go onto social media to be sold to. As a sales rep, if you ignore that protocol, you’ll very likely lose credibility and connections. Instead, social media is a tool to build relationships and share your expertise. To do that, start with one platform (LinkedIn is great for B2B) and start connecting to your current clients and prospects. Share content that’s relevant to the problems they’re having and add your own insights. They’ll eat it up!