KLA Group
IT Sales and Marketing Agency
B2B lead generation fuels your business growth, but many traditional tactics aren’t delivering the results they used to. If your sales pipeline isn’t producing the leads you need; it’s time to shift
Last week, I spoke with a business owner who said, “We’re doing everything—sales, marketing, lead generation—but revenue isn’t growing fast enough.” His team was working hard, but their pipeline wasn’t filling quickly
Does this sound familiar? You’ve invested in blog posts, spent hours crafting social media content, and attended countless webinars on marketing trends—yet engagement remains flat, and your pipeline isn’t growing. You’re left
Running a small, growing B2B business often means wearing multiple hats. For many business owners or their staff, this includes juggling sales and marketing responsibilities with limited expertise or time. One of
With the resurgence of local events, business owners have a powerful opportunity to appeal to this demand by including it in their B2B lead generation strategy. Hosting an event can help brands
Email prospecting remains one of the most effective ways to engage potential B2B clients. However, writing personalized emails at scale can be time-consuming, especially when trying to avoid generic, templated messages. With
You’re working through your list of prospects, staring down dozens of names, knowing each one needs a personalized touch. But let’s face it—writing one-off, heartfelt emails for every single lead isn’t just
Remember those old Visa commercials that ran with the tagline “It’s everywhere you want to be”? For business owners and digital marketing leaders, the 2024 version of that tagline doesn’t talk about
Erratically swerving to avoid obstacles. Narrowly missing collisions. White-knuckling your way through the unknown. Am I describing what it’s like to be trapped in a car driven by Mr. Toad? Or are
You only get one chance to make a first impression. LinkedIn boasts a network of over 930 million users across more than 200 countries. That’s a lot of potential connections and B2B
Twitter is now X. Like all of Elon Musk’s other changes to the platform, the rebranding kickstarted a round of media coverage and speculation about Musk’s motivations. Guessing what Musk will do
Prospects do not immediately trust you. They visit your website with a skeptical eye. As they read through your solution pages, About Us section, and blog posts, they’re questioning the quality of
The number one reason b2b lead generation doesn’t work is not what you think. As a business owner, you want to get more leads from your email campaigns, events and webinars, SEO,
Flashy sales and marketing trends rarely generate B2B leads. Instead of increasing revenue, they morph into money pits. You sink time into researching slick web design layouts, writing content marketing filled with
Your website should be your ultimate B2B lead generation teammate. Not one who sits on the bench and never gets a chance to contribute. You want an all-star that gives Sales hot
Building a B2B lead generation system can feel a bit like assembling a Rube Goldberg machine. You’re lining up activities, messaging, and your audience. You put it all together, launch a campaign,
You’ve designed your website following SEO best principles. Web traffic is up. And yet, the phones are silent. Tumbleweeds roll through your salespeople’s inboxes. What gives? It’s simple. Your website content development
There comes a point in your business when relying on referrals is not enough and you need to create a B2B lead generation system. Lead Generation Business Drivers Perhaps you’ve looked over
Anytime the economy dips, you probably wish you had a magic wand you could wave and immediately have a recession-proof business. Or maybe you prefer the twitchy nose of Samantha from Bewitched.
