Cold Calling is Not DEAD

Real Leads

The hot topic in sales recently is that cold calling is DEAD. The lead generation landscape has changed. Publish good campaign content and people will flock to you. Engage on social media to begin prospecting conversations. Don’t bother with calling. Nobody picks up their phone anyway. But I disagree – emphatically. Cold calling is not […]

Convert More Inbound Leads by Coaching Sales Reps in 4 Steps

Business person holding a baseball behind his back and ready to pitch to a salesperson and catcher

By Kendra Lee  Sales as sport – the comparisons abound. Sales TEAMS look to WIN business. Top salespeople are often recognized with TROPHIES. The list goes on. However, there is one connection to sports that often gets overlooked – COACHING. More specifically, coaching sales reps how to better convert inbound leads into sales-qualified opportunities. Sales […]

You’re Wrong if You Think Cold Calls Don’t Work: A Tale of 2 Clients

Salesperson picking up a rotary dial red phone to cold call

It was the best of times. It was the worst of times. It was the age of COVID – the age of people who think cold calls don’t work, and it presented us with a tale of 2 clients. Both provide IT services. With everyone increasingly reliant on laptops, smartphones, and being connected 24/7, the […]

How to Get More Leads Out of Your Lead Generation Strategy

businessperson juggling boulder

The new year came and brought new sales objectives with it. One of the most common goals is, of course, to increase sales. But to do so means you need to increase the number of leads and get your B2B lead generation strategy working for you. With a pandemic on our hands, that hasn’t been […]

How to Adapt Your Cold Calling for 2021

Embrace Video and Digital for Prospecting - Cold Calling

Cold calling in a pandemic has taken on a new meaning, and you need a new strategy. When the pandemic will “end” depends on whom you ask – spring, winter, sometime in 2022 – your guess is as good as mine. At this point lockdown feels “normal.” Frustrating and stressful, but normal. We’ve acclimated. Certain […]

Want to Hit Your Q4 Sales Targets? 10 Questions to Make Your Goal

game showing hitting sales targets

Yes, it’s a tough sales year. One minute we’re in lockdown. The next minute we can meet for lunch. Then we’re back to Zoom sales meetings. Your sales funnel may be looking pretty thin. This is the year you figure out if you have sales grit or cowardice. A pandemic is no reason not to […]

How to Deal with Sales Rejection

Sales Rejection

Rejection is everywhere in sales. Cold calling. Email prospecting. Proposal presentations. Closing. Follow up. It’s so common that it’s become part of the job description for a salesperson: “able to deal with rejection with confidence.” In selling, it’s not if rejection will happen, it’s when rejection will happen and how you deal with it that […]