Your Content Development Goal Is Leads, Not Likes

Lead Generation Strategies

Your content development goal is to convert prospects to your website. While content is valuable when it’s spread all over the web, you really want prospects to visit you at your house – your website – where you can engage them and give them a rich experience. You waste content development resources when you create, […]

6 Tips to Put Context into the SME Role

Subject matter experts (SMEs) play a critical role in training that’s on point and delivers results. However, working with SMEs is one of the biggest challenges in content development. Often, trainers simply tell SMEs what they need, by when, and expect it will be sufficient. Or, they ask a lot of questions and expect SMEs […]

12 Strategies to Combat the SME Availability Challenge

I speak frequently on the topic of Pitfalls of Engaging Subject Matter Experts (SMEs) in training and content development. The number one pitfall by a wide margin is always SME availability: how hard it is to get time on SMEs’ calendars, cajole them into providing information, and coax them to meet deadlines. It isn’t that […]