Why You Need Customer Lead Generation Campaigns and 4 Ways to Get Started

Ripe peaches hanging on a tree branch like unassuming customers competitors will call

Over 90% of lead generation is focused on attracting new prospects, but customers frequently present the most profitable source of new business. In the quest to add net new logos, clients often are left behind, ripe fruit for your competition to pluck if new needs arise and your contacts don’t think to call you first. […]