Whether you’re in sales or marketing, you have a list you’re targeting and you’re using email nurturing and lead generation campaigns to uncover who’s interested right now. But are you doing more than looking for immediate appointments from your target list? Because you should be.
Email lists can be a blessing or a curse. When they’re composed of real email addresses of people in your target micro-segment, and those people recognize you or your company by name, an email list is an invaluable lead generation resource. When the list is filled with contacts who don’t know of you or your […]