Grab Attention and Get Replies with These 5 Email Marketing Tips

Man frustrated by email marketing

I speak to a lot of people I think of as “email marketing armchair quarterbacks.” To them, it’s all easy. Tap out a few sentences on the keyboard. Hit send. Touchdown. Then I ask about the last memorable email they received. Or the last time they responded to a B2B marketing email. It dawns on […]

Keeping Score: What is Lead Scoring and Why Do You Need It

Campaign Engagement

I’ve written quite a bit about lead scoring in some of our recent weekly sales tips and blog posts and have received a number of questions about what exactly lead scoring is and why it’s important. Campaign lead scoring used to be some secret tactic only enterprises with big marketing automation systems could do, but […]