4 Ways to Turn Around an Underperforming Email List

Email List Attention

Even if you have a clean lead generation email list, if people never open your emails, you’ve got a problem, and purchasing a new list isn’t the solution (although that’s often the approach many business owners take). Here are four strategies we use with our clients to turn their email campaign results around and begin […]

6 Methods for Building Better Email Lists

Email lists can be a blessing or a curse. When they’re composed of real email addresses of people in your target micro-segment, and those people recognize you or your company by name, an email list is an invaluable lead generation resource. When the list is filled with contacts who don’t know of you or your […]