6 Tips to Engage Your Audience on Twitter and Rise Above the Crowd

Twitter is About Engaging Network

Most business professionals understand the value of a big, engaged following on Twitter. After all, the more people you’re able to reach, the more likely it is that you’ll start meaningful conversations and, over time, generate higher quality leads. Many people also assume that if they can’t build that kind of massive following, then it’s […]

A Social Media Guide to Handling Tragedy

Here I sit watching the Twitter feed for the most recent active shooter tragedy in San Bernardino, CA, just one week after the Paris and Colorado Springs tragedies. At KLA Group, we manage many clients’ social media accounts as well as our own. With the unfortunate, consistent world tragedies, I have been forced to consider […]