How to Talk Price with Prospects: Stop Sticker Shock

Fired salesperson exiting the office

By Kendra Lee Talking price with prospects gives most reps heartburn, so they wait, and wait, and wait, all the way until the proposal. Aside from wasting your valuable time on potentially unqualified prospects, without some discussion of price, you are setting up a sticker shock situation. The Circular Pricing Problem The problem with how […]