A few weeks ago, I got an email from a savvy sales rep and client of ours who is in the middle of a lead nurturing campaign and prospecting for clients. He was reading Jeb Blount’s new book, Fanatical Prospecting (which I highly recommend), where Jeb says prospecting should not be done via bulk email, […]
Whether you’re in sales or marketing, you have a list you’re targeting and you’re using email nurturing and lead generation campaigns to uncover who’s interested right now. But are you doing more than looking for immediate appointments from your target list? Because you should be.