How to Combine Lead Generation and Sales Prospecting Campaigns

Mass Email Campaigns

A few weeks ago, I got an email from a savvy sales rep and client of ours who is in the middle of a lead nurturing campaign and prospecting for clients. He was reading Jeb Blount’s new book, Fanatical Prospecting (which I highly recommend), where Jeb says prospecting should not be done via bulk email, […]

The 4 Factors That Cause lead Generation Rejection

Perhaps one of the most frustrating things in lead generation is the rejection. People don’t open your emails. Voicemails aren’t returned. Email campaign open rates are negligible. And bounce rates are so high that your email provider sends you discontinuance warnings. Marketing automation has made reaching prospects even more challenging for sales people and marketers […]