Set a Strong MQL Follow-Up Strategy and Close More Sales

Strategy Leads Become Oppotunities

You received a marketing qualified lead! You’re ecstatic and shoot them an email requesting a time to meet. Days go by, you hear nothing, your enthusiasm fades. Maybe they aren’t interested after all. Wrong! A percentage of your leads are ready to have a conversation right now. Others find your content or website useful but […]

Checklist: Maximize Your Marketing Campaign ROI

Money Making Marketing Campaigns

Business owners of more and more SMB companies that we talk with are frustrated because they can’t put a finger on the return on investment (ROI) from their lead generation campaigns. They’ve invested time, money and staff, but can’t articulate the value they’ve received. Use this 8-point checklist to evaluate the success of your marketing […]