6 Tips to Maximize Your Email Prospecting

Hidden opportunities to distinguish your prospecting emails

The most effective prospecting emails are 99 words or less. That makes them a quick read and with one call to action, they’re easy for contacts to reply to in only a matter of minutes. “Yes, I’ll meet.” “No, next Thursday doesn’t work.” Or, silence. Even at under 99 words, your reps may hear nothing […]

8 Tips to Bypass the Gatekeepers Blocking Your Emails

Email GateKeeper

I firmly believe that email is still the best tool for prospecting and lead generation. It’s personal, targeted, accessible, and measurable. And it can yield a steady flow of very high quality leads. That said, it’s getting harder and harder to break through to the people you actually need to reach. We know that whether […]